Posts Tagged "emoda"

(Motel Rocks Savannah Cold Shoulder dress in Dahlia Navy, EMODA shoes and earrings3.1 Phillip Lim bag) Hype this look on Lookbook here.

Navy is the definitely the new black. Blue has always been my favorite color, but sadly, I only really got to build my navy wardrobe this year. All this time, I’ve been so fixated on black that I haven’t been able to pay any attention to any other alternative. Until now! I find that navy is a lot less harsh than black, yet still manages to give off a similar whiff of sophistication. I’m obsessed. I need more of it in my life.

To be honest, navy used to irk me a bit whenever I’d go shopping. Store lighting makes it so difficult to differentiate the two sometimes, and of course, the last thing I want to bring home is an item in the wrong color. I’ve been consciously looking for it nowadays, but I guess I have to wait until the F/W collections are available before I can go out and splurge on all things navy. It’s already July anyway? Just a little longer!

Beret Girl

Posted on Tuesday, 8 July 2014



(Kate-Katy top and skort, Sleeh heels, Persunmall bag, EMODA beret) Hype this look on Lookbook here.

I don’t care if the French really wear berets or not, because these hats are too adorable for words! I can’t believe I’m so late into the game, especially since I’ve owned this beret for quite some time now. Better late than never, eh?

Shop JRunway

Posted on Saturday, 5 July 2014

Got the go signal to blog about the shoot I did in Japan last March! Seems so long ago, eh? But better late than never, because I’m sure that what I’m about to announce will make you feel like the wait was worthwhile—

Soon, thanks to JRunway, we can buy our favorite Japanese brands online at SHOP JRUNWAY



If you’re not familiar with JRunway, it’s a giant store in Plaza Singapura that has curated over 20+ Japanese fashion, beauty, and accessories brands. These brands include ALGONQUINS, atmos, atmos girls, Ciaopanic, coen, EMODA, EMSEXCITE, Fi.n.t, JAPAN BLUE, LHP, MOMOTARO JEANS, mystic, muse muse, OMNIGOD, PEAK&PINE, PUTUMAYO, Ray Cassin, RETRO GIRL, ROYAL PARTY, Ryugi Assaku, SPIRAL GIRL, VANQUISH, WEGO, ABISTE, BRIGITTE, Dolly Wink, Gizmobies, KATE, Osewaya and Play Girl/Decorative, etc.

It’s the first store of its kind in Southeast Asia, and while I have yet to personally visit the store, the fact that they will be selling their products online will make shopping for Japanese fashion so much more convenient.

This has always been every Japanese fashion lover’s dream (at least for me), and even I can’t believe that it’s finally materializing. An English online store that sells the latest Japanese brands and trends? I can already see it being one of my most visited bookmarks!


So what do I have to do with this? Well, last March, I was fortunately invited to model for JRunway’s summer collection! This was the reason why I flew in a little bit earlier than the other CoolJapan ambassadors.

The JRunway team said it would take a whole day, but I was so giddy that I was already awake at 4AM the day of the shoot, 2 hours earlier than the supposed calltime at 6AM. I needed to pinch myself a million times to prove that this wasn’t a dream, and that I was really in Japan for a photoshoot.

I usually look like a totally different person when someone else does my make-up for shoots and events here in Manila, so I often prefer doing my own. Yuko-san was so on point with the make-up for this shoot though! You know how they do those make-up tutorials in Japanese magazines? That’s pretty much how she did it. Which is also how I happen to do my own everyday make-up! YAY!

P.S. She has also done make-up for Arashi at one point omgsorryimnotsorry for thinking that maybe she used the same brushes for my face and Matsujun’s face lol /creeper

Anyhow, we went around Shibuya in a small van for the first leg of our catalog shoot. Thanks to Kumiko-san for these photos!


It was so early in the morning, no one was walking in the streets yet!


Wore GALSTAR for my second outfit! Love the girly nautical look which is balanced out with huge ’90s platform shoes.


Freezing in the middle of spring!

Here’s Chinami-san, the creative director, briefing me about the concept for the shoot. She is so pretty, she could be the model of JRunway herself! 


muse muse! One of my favorite brands in Shibuya 109. 


SPIRAL GIRL! This is something that I’d pick out for myself and wear. Gray and yellow is such a refreshing color combination, and it coincidentally matched with this street that we found in Shibuya.


Break time with the photographer Keita-san and the stylist Samu-san. They made the whole atmosphere of the shoot so light and fun! I still have a ton of thanks reserved for them until now. 

This really made me miss organizing my own fashion/concept shoots.


Japanese street style with 3rd by VANQUISH. 


X-girl and high bun kind of morning. 


The girliest EMODA coordinate to ever exist. 

Also, every little corner in Tokyo is so photogenic, yes?


After shooting outdoors, it was studio time!


They had me wear this floral GAL STAR dress which they paired with summery flower crowns pinned across my forehead.


This layout turned out to be the cover for the trend catalog / online magazine for JRunway’s summer collection. You can check it out here!


Red color accent, and the ever-so-popular high-waist pants trend. Literally all the shops in Shibuya 109 were selling high-waist pants the last time I was there. You can buy this awesome-fitting pair at the new JRunway online store when it opens!


Goofing around with the team responsible for this shoot. Working with them was a wonderful experience. How I wish I were part of their team too!


3rd by VANQUISH again. Tsubasa Masuwaka feels! It must be the pigtails!


My favorite outfit from the whole shoot! Pastel pin-up! I’m so glad they chose this for the main photo because I really felt strongly about this one.

Top from ROYAL PARTY, pants from EMODA, shoes from Esperanza, bag and earrings from GAL STAR.


With Chinami-san, Keita-san and Samu-san in between takes. We clearly had too much fun.


In retrospect, I looked super tan with this hair color. Very fitting for a summer catalog shoot!

This outfit was from muse muse as well. I rarely wear loose-fitting pants, but these ones were glorious and didn’t make me feel frumpy at all. Japan, tell me your secret.


Sporty X-girl look for an extra layout! Sadly, this didn’t end up in the catalog, but posting here anyway.

Stripe trim socks were all the rage in Japan last May, and they paired it with everything, from worn-out sneakers to chic, pointy heeled pumps!


Aaand… that’s a wrap! They asked me what I wanted to eat, and I immediately thought of pizza, simply because that’s what we usually eat for shoots here in Manila.

Apparently, they rarely eat pizza for shoots (I guess it’s considered unhealthy, lol) so they were so happy when the food arrived, lol. Too happy that we had to take a commemorative photo! Fun times!


Like all the pretty clothes in this shoot? They’ll be available in JRunway very soon! In the meantime, you can sign-up as a member and receive a $5 e-coupon. For my readers, you can also get an additional $5 off when you use this code BLOG-O4BF 

So far, I still don’t have information on the shipping rates yet, but they shouldn’t be too expensive since JRunway always has their customers in mind. I just know that Singapore will definitely have free shipping! Lucky!

While waiting for Shop JRunway to open, you can visit their Trends page to read about what’s hot in Japan right now, special features, fashion snaps, news, recommended items, as well visit the websites of the fashion bloggers that they love!

Here’s a video to get you pumped up—

Visit JRunway on Facebook, Instagram, Twitter. JRunway is located at 68 Orchard Road, Plaza Singapura, #01-54, Singapore 238839, Tel: 63377546.

Sponsored post.

(Motel Rocks Morris Flower dress, Daniel Wellington Classic Sheffield Lady watch, MURUA boots, EMODA choker) Hype this look on Lookbook here.

So much ’90s inspiration in this look! I remember catching Léon: The Professional on TV some time ago, and instantly falling in love with young!Natalie Portman as Mathilda. That was probably the first (and only) time I thought of the choker necklace as an accessory that can instantly give even the most ordinary outfit a million cool points.

Nowadays, I wear it as a sort of security blanket because I’m simply too used to wearing high necklines and collared tops. Exposing too much chest and neck skin makes me feel naked sometimes, lol. #conservativegirlproblems 

Denim Biker

Posted on Saturday, 28 June 2014



(MGP top, Mango vest, Her Spot skirt, Choies heels, EMODA bag) Hype this look on Lookbook here.

Scored this biker vest at the recent Mango sale for 50% off! I have mixed feelings about going out nowadays because I always end up buying something, with all the major discounts being offered left and right. In a few weeks, I’m off to Hong Kong for a personal trip (Just overnight though!), and I’m already fearing for my wallet as early as now! I didn’t catch Stylenanda’s opening last year, but it’s definitely going to be one of my first stops in Hong Kong. I’m also going to Korea in October, and Japan again in December, so I definitely need to plan my budget better if I truly want to enjoy shopping. Let this blog entry be a reminder that starting today, NO MORE IMPULSE BUYING! 

Tent Dress

Posted on Sunday, 22 June 2014

(Apartment 8 Georgia strappy tent dress, EMODA bag, Sleeh heels) Hype this look on Lookbook here.

That moment when Apartment 8 decided to make a tent dress again! And in my favorite blue, no less. Though it wouldn’t hurt to have this dress made in all colors possible - it’s such a simple and classy design that will surely last a long time in every girl’s closet. 

But of course, my real agenda for perpetually worshipping this kind of silhouette is the fact that you can eat all you can, and your lunch buffet stomach pooch will never show. I hate holding back, lol. Tent dresses are my savior!