Every time I pass by a Gingersnaps store, I squeal like a little girl and secretly hope that I can go back in time just so I can wear their clothes.
I’ve been a huge fan of the brand ever since I was in high school. Thanks to an intense desire to get one of their items, I discovered I could still fit in their biggest sizes after mustering up the courage to ask if I could use the kids’ dressing room. Shortly after, I found out about Just G which is owned by the same company.
Back in college, Crissey and I would often drop by the Gingersnaps at Shangri-la to ogle at their adorable skirts. We perfectly knew that they were made for kids, but we couldn’t help but get some for ourselves (example 1 and 2).
When we have children of my own, we will surely dress them up in Gingernaps and Just G. Until now we still check Gingersnaps for anything that might fit us, lol.
It’s not surprising how this proudly Filipino brand has managed to make itself global, with stores in Singapore, Thailand, Indonesia, Malaysia, Saudi Arabia and the UAE. Everything is just so classy and cute!
Below are some photos from the anniversary fashion show that was held last February 1st at SM Aura.
With the Candy girls! Mimi, Sam, Stephie and Macy.
With marketing manager Sherry Yu and creative director Sabrina Uy. My life pegs / role models <3
Daphne Osena-Paez hosted the fashion show.
President Jerry Yu shared the story behind the brand and how it evolved through the years.
DANDA was born a natural model, thanks to her gorgeous parents Fatima Rabago and Hideo Muraoka. She was the model for Gingersnaps’ last campaign, and I first found out about her when her mom did my make-up for a magazine shoot (weird experience because in that moment, the make-up artist looked 10000000x better than the model a.k.a. me).
I need this dress in my life! (Or my future daughter’s)
Classic Gingersnaps/Just G = printed button down + fluffy tutu skirt.
Sporty chic for summer.
SO FLUFFY I’M GONNA DIE
I have this jacket!
I have this skirt!
Favorite outfit from the boys’ collection.
My favorite outfit from the entire show. Time for a tea party!
Someone make this in my size please!
Congratulations to Gingersnaps for 20 years in the industry! Thanks to Jerry, Sabrina, and Sherry for creating such a timeless brand. Much love!
This was the reason why I went to Tokyo last weekend! So incredibly honored to be invited by EMODA again to cover the S/S 14 show alongside Cheesie whom I haven’t seen in 2 years. We shot some photos against the iconic touchMe collection background, and this one turned out best:
Coincidentally matchy matchy poses despite the contrasting fall and spring styles. We’re both wearing EMODA F/W 2013 everything (except for my bag)!
On my way to Shibuya to meet up with Kumiko, Alicia (Kumiko’s intern) and Cheesie, someone on my Instagram feed posted a backstage photo of one of the models from the EMODA show. I was so shocked to see something entirely different from their present “BUDDY CLOSET” collection! This didn’t spoil me one bit, and if anything, I was even more excited to see the whole show.
“PINUP LADY” is probably EMODA’s most refreshing collection to date, since they deviated from the usual aesthetic they’re known for and introduced new themes that, when put together, are still amazingly, distinctly EMODA. All the individual pieces are classic, but when styled together become very trendy. The vintage-inspired hair and make-up add so much to the concept as well!
Without further ado, here are some shots I took from the show:
Pearl earrings and pearl necklace set is totally my style! Time to bring them out again for next season.
Pushing the limits and matching everything – top, outerwear, bottom and headband. Surprisingly, it works!
High neck trend from this fall/winter will still trickle down to next spring/summer.
Off-shoulder is also far from being dead.
This pink jacket is everything! EMODA usually has these oversized jackets every season, but having them in pastel pink is definitely going to convert non-believers to this brand.
Gingham and tropical print-on-print.
Who would’ve thought the combination would work so well?
My #1 most favorite outfit from the whole collection. I’d wear this in a heartbeat. I need this gingham jacket and bottom set in my life.
More Prada gingham on matching top and bottom sets. Too cute!
Suspenders trend from this season will still be relevant next season. Instead of pairing them with sweaters, leather skirts and beanies, pair them with crop tops, floral prints and cutesy headbands!
Trends like tropical prints and matching top and bottom sets from last spring/summer will still be around for EMODA S/S.
Can’t get over overalls? Here’s a top version that you can easily layer over printed bras and bikini tops! What a genius idea for a cover-up!
EMODA’s way of mixing prints.
Probably my second favorite from the whole collection. It is so refreshing to see EMODA mix different prints together!
This set looks so comfy. I want to buy it already.
Barbie doll feels. Blue gingham is also super cute!
Another outfit I’d totally wear.
Matching top and bottom set in dark blue denim.
Do not know if this top is naughty or nice.
With all the fitted tops and bottoms in this collection, you ought to wear an oversized jacket to balance it all out.
Tattoo stockings were all the range last year, and they’re bringing back the same idea to socks now! This one reads, “Pinup Lady”, as in the concept.
Bringing sexy back, as well as these nostalgic mid-length shorts back! I swear fashion is just one endless cycle.
Definitely the one outfit that stood out the most in the whole collection.
Peekaboo. I see you. Way to be a tease, huh?
The classic pin-up look with a cutesy twist.
The kind of EMODA style we’re all used to seeing, but with PINUP LADY concept hair! Makes such a huge difference.
I can already sense that this will be my new favorite jacket.
EMODA S/S 2014 was such a wonderful celebration of the female figure. Instead of the usual oversized silhouettes we often see from them, there were a lot of waist-baring, waist-emphasizing, hip-hugging, butt-showing items from this collection.
After the show, I dropped by the after party at SHOTO GALLERY for a bit. It was held at a huge 3-story events place which eventually got packed with die-hard fans of the brand.
There were also so many girls taking selfies against the wall in the first floor! They were all doing kawaii purikura poses which makes me wonder if acting kawaii comes naturally to every girl in Japan because it really does seem like it!
The second floor was absolute heaven! There were props in the middle of the room that you can use to accessorize with 4 different EMODA backdrops. I already thought the selfie-taking would end at the first floor, but the EMODA fangirling became even more intense on the second.
Ashlee chose cat-eye glasses, and of course, I chose these super kawaii cat-ears headband. There were other props as well and I wish we could’ve taken more pictures…
…but we got too distracted by all the (bottomless) sweets that were being served! This pictures taken before the room was opened to the public, but these were literally gone in a matter of minutes once the doors were opened. If this isn’t heaven, then I don’t know what is.
You know something’s going to be up when EMODA’s invite doesn’t have any black in it. :)
Thank you touchMe, Mark Styler and EMODA for flying me to Tokyo again! I had a fantastic time, and the show was nothing short of amazing. I’m actually quite inspired to dress for spring/summer as early as now!
P.S. If you’re wondering where Ena was all this time, she was on maternity leave! I heard her baby was supposed to be due on the same night as the EMODA touchMe show. Anyhow, congratulations to her as she finally gave birth to a healthy baby very recently!
If you adore EMODA as much as Cheesie and me and want to do the same things that we do for the brand, you might want to apply to be an official EMODA ambassador because they are searching for one! You can check out the details here. This is a huge deal, you guys! <3
Here is the complete video of the show:
Aeropostale officially launched in Manila with a giant music and fashion party called Aero Jam where local bands like Never the Strangers, She’s Only Sixteen, and Up Dharma Down played as people enjoyed Aeropostale’s new summer collection.
It was a big event held in the middle of Glorietta’s New Activity Center, and it was super fun as there were booths for popcorn, ice cream, etc. that were very reminiscent of the high school fairs I used to always look forward to, some 10 years ago, lol.
The models were all having so much fun on stage - such a delight to see the clothes moving along with them as they twirled around and danced like there was no tomorrow. They also got some student ambassadors from different high schools and universities to walk the runway. Cool! One of them turned out to be my mom’s friend’s daughter too!
Snapped a ton of photos so you can see all the pretty denim pieces, neons and floral prints that’s sure to find their way into every student’s wardrobe.
The host (also my girl crush) Joyce Pring wearing Aeropostale as well! I always love her hair.
One of the biggest bands in the country, Up Dharma Down.
Same course! Ateneo BFA Information Design kids! Deej on the left is still studying while Jonty and Edric (now working for Esquire) are a batch lower than me. It’s always nice to bump into familiar faces in events!
All wearing Aeropostale tees!
Also bumped into Ericka and James after such a long time.
And then Krissy, Alexander and Alexa joined in! I can’t with their ages! I feel so old!
Highlight of the night was bumping into fellow bloggers David and Lissa! Also bumped into Vern!
Photo of our coincidentally-matchy colorful outfits. My top and pants are both Aeropostale! I loved them so much I got the same style top in black and white, and the pants in pink and gray.
The first Aeropostale store in Manila opened Glorietta 2 last June 15th. Follow Aeropostale’s Facebook, Twitter and Instagram and use the hashtag #AeropostaleMNL if you’re tweeting about them! Spread the Aero love.
Last week, EMODA flew me and Camille to Tokyo to cover their touchMe A/W 2013 fashion show. It was a real privilege, as touchMe is strictly invitation-only, and I am completely aware that without EMODA’s help, I wouldn’t stand a chance among the hundreds and thousands of Japanese EMODA fans who would kill to sit in the show.
The show started around 9PM at Belle Salle, Shibuya Garden, so we had a few hours free before the event. Kumiko, the awesome lady who guided us throughout the night, accompanied us to Shibuya 109 to shop for our outfits for the event. Earlier that day, I already bought a full-EMODA coordinate at the Shinjuku Lumine EST store… but that did not stop me for shopping again!
Check out our giant paper bags of goodies. Goodbye to all the money in my wallet, but everything was just too shiny. I especially love the current S/S collection as it’s very resort-like (appropriate for Manila throughout the year!) and most of the items are classic, just the way I like my clothes.
One of the best things I like about the brand is how it’s very influenced by Western high street and blogger fashion, which are two of my greatest style influences too. The way the individual items are styled together make it distinctly EMODA, but the individual items (on their own) are versatile enough to be worn by those not exactly interested in styling it the same way the shop staff and models do. The brand appeals to a very wide audience in this way. As long as you like clean, classic, minimalist styles, EMODA’s items will definitely speak to you. Even my mom likes EMODA!
Anyhow, Camille and I both got some nifty novelty items for free because we shopped A LOT. We got the cutest MODE style towels and pillow cases.
After shopping, we had pasta for dinner somewhere around Shibuya. Then we rushed to the event location for some picture taking.
This iconic background! If you follow Japanese magazines, you might have already seen this a few times. Many famous Japanese models and icons have their photos taken against this background. When it was our turn, a part of me went “I CAN DIE NOW!”
But then again, the show had not even started yet at this point. So maybe after the show, lol.
Outfits for the night. I opted for simple black and white, while Camille went for a spring-y blue and green coordinate.
I wish I had enough time to take outfit shots of other people because everyone who attended the show were all so freaking beautiful and well-dressed, you’d think they’re all models.
Just after being seated (front row, baby), I noticed a ton of famous models pass by. I normally don’t get starstruck but when it comes to the Japanese personalities that I only get to see in magazines? That’s a different story.
I saw Mai Miyagi about 3 times, AMIAYA, Wei Son, a lot of BLENDA models, Chinatsu Wakatsuki, etc. I was pretty sure that there were a lot more in the event hall, but everything happened so fast. My eyes couldn’t keep up! (On a semi-related note, I also saw Nana Suzuki the day before and Hamada Britney the day after - both in 109!) Hearts all over, anyway. Also shows how big of a brand EMODA is among the Japanese fashion scene/crowd.
The show started shortly after Camille and I were seated, and it lasted for about 20-30 minutes. Took a ton of photos, as usual, and I hope these do justice to the clothes.
This collection is called BUDDY CLOSET. Absolutely obsessed with everything. It’s all a tasteful mix of masculine and feminine elements, and the colors are all so rich and creamy. I was quite surprised with the brown items, but they all worked so well with the bright blues and reds in the end. Don’t know if it’s just me, but a lot of the coordinates reminded me of London street fashion.
No words, but “I covet”. <3
This outfit was my favorite. Warm and fuzzy feels for A/W? Yes please!
A classy way of doing print-on-print. Same print but opposite colors.
The models were officially successful in making red eyebrows look cool.
I can’t even begin with this black series. The fabric is to die for! So classy, and I have some sort of inexplicable desire to touch it.
Same fabric for tops and bottoms seemed to be HUGE in this collection.
Printed bottoms and flat-brimmed caps are still in! The same themes are also present in their current S/S collection, though I think I prefer the darker neutrals that are coming up soon as I am biased with anything black and white.
Love how the orange hair accents give so much life to the dark outfits. Perhaps we’ll be seeing the EMODA team and/or staff with orange ombres later this year?
This fabric. This coat. <3
After the show, we were lucky enough to be briefly introduced to EMODA Producer Ena Matsumoto (So petite and thin-framed!) who is one of my many style icons. She was too nice to spend a few minutes to take pictures with us, as she was busy and in demand that night, and I knew we were taking a bit of her time! Made my heart melt.
She greeted us with “Hello! I am Ena, EMODA Producer!” then she asked Kumiko how to say “Nice to meet you!” in English. After we also introduced ourselves, I greeted her “Omedetou!” then she was like “Sankyu!” while rubbing her belly.
And I was like… OMG WHAT?! (in my head) I just congratulated her for the show!
Kumiko and I were so surprised because we didn’t know she was pregnant! Ena must have seen our faces, and she said “Baby!” to help clear the confusion. So excited for her! Maybe in the future EMODA will release limited edition maternity clothes! Ena will be the most chic mom ever.
There is nothing more fitting than to say that this person is responsible for making EMODA the brand that it is now. It is so admirable that she and her team have a vision of making it global one day, instead of just settling in one place. I see this vision happening very clearly, and I can’t wait for EMODA to tickle the fancies of the world’s fashion lovers.
I asked if I could take a few seconds of her time to snap about 2 solo photos of her and she gladly obliged with a wide smile on her face. But she switched back to “cool” mode as soon as I pointed the camera at her!
Spotted EMODA Press manager Erina Abe on the way out of the event hall. <3 She is wearing one of the skirts that is included in an on-going EMODA A/W 2013 exhibition. Want! I wish I could’ve stayed longer to catch the exhibition!
Thanks to these people for making it all happen! I really wish I can attend more Japanese fashion shows in the future, especially since I am more than happy to spread the love to international fans. I used to just dream about attending stuff like TGC and touchMe, so this was really an overwhelming experience.
But enough about me! This is supposed to be about EMODA!
Here’s a video of the show:
Last October 5 was the official launch of Apartment 8. They finally got to do this after years being in the industry, and I couldn’t be happier for the team behind this wonderful brand. What I love most about them is that they offer a wide assortment of affordable, high-quality clothes that can fit different personal styles. I believe in their products so much that I agreed to be one of the brand ambassadors, along with Camille and Patricia. The 3 of us got to represent the 3 roommates of Apartment 8 - Blair, Paris and Katy. This concept got me sold! It’s so incredibly fresh, don’t you think?
Click on the names to view each collection:
Blair: "Sophisticated, clean, classy. Whoever said that sophistication and sass don’t mix clearly hasn’t met Blair. With her classic, polished look, she proves that a girl with good taste can have a real good time. All the gossip about this girl is true; she puts the fine in refined."
Paris: "Nobody knows how to live it up quite like Paris. This sexy girl sure can work a room and demand attention when she wants it. Constantly clad in pieces that stand out like her personality, Paris is certainly where the party’s at."
Katy: "Katy is the epitome of fun. Her bubbly personality translates to her wardrobe, which often consists of pops of color and prints that make you do a double take. She is edgy. She is spontaneity. She’s the perfect mix of young, wild, and free."
Click here to view all my previous Apartment 8 posts.
Not inspired to splurge on all their pretty clothes yet? Here are a few photos that me and my boyfriend took during the launch at Blue Leaf Events Pavillon at McKinley Hill. They also got other blogger ambassadors like Lissa, Vern, Verniece, JL and Domz to walk down the runway dressed in special Apartment 8 pieces.
Dressing room with Lissa and Camille after we had our make-up done. Different hair and lip colors!
I almost never attend events as much as them so I rarely get to bond with bloggers outside work, but when I do, it’s always such a pleasant time. Good, positive vibes!
One of my muses, Tori, modeled for the fashion show. She is one of the best, most professional models I have ever known, and everyone (including me) should take a cue from her because she is so professional (and always on time, if not earlier than everybody else). It’s only a matter of time before she becomes big! <3
Ais Liao, who does the make-up for some of the shoots I photographed in the past. It was such a new feeling when I was the one sitting on her make-up chair as a model this time.
Camille while having her make-up done. Silver smoky eyes with bright pink lips - a show-stopping combination very fitting for Paris.
Pretty Patricia fully made-up. Super love this lip color on her!
Chow Resurreccion, my brain twin, and the amazing designer behind all the Blair collections and this intricate flapper dress that I’m wearing.
Ernest’s jacket. He is the designer behind all the Paris collections!
Lissa having her make-up done. Girl has the most flawless skin ever!
Pictures from the fashion show:
Patricia modeling Josh Buenaflor’s design for Katy. Too bad I don’t have a proper picture in my camera, but it was such an interesting design.
Never mind that I am the most awkward person on stage and I have the worst posture ever! Congratulations to the Apartment 8 team for this opportunity. You finally did it! I can’t wait for other people to enjoy your designs as much as we did.
Thank you most especially to the lovely lady behind all this. Sheira, you are sorely loved! <3