moussy is under Baroque with other brands such as SLY (blogged here), rienda (blogged here), RODEO CROWNS WIDE BOWL, UNDER BAR RAW., TWNROOM, Avan Lily, Lilidia, ENFOLD, Black by moussy and AZUL by moussy. They’re all usually found in one giant store called The SHEL’TTER TOKYO, but you can also sometimes find each one separately across Japan.
My love for moussy goes back a long way, and I even remember purchasing my first moussy item in Hong Kong back in 2011. It was a time when floppy hats were all the rage, but I couldn’t quite figure out my style yet and just settled for a brown one with a cute ribbon! Until now I still hold it dear, even though I haven’t been using it as often lately.
However, my favorite moussy purchase so far would be this bag from last year’s F/W collection. I have a special place in my heart for black bags because they’re the ones I tend to bring with me when I travel, and simply because I also have a ton of shoes in black, more than any other color. Makes it so easy to mix and match!
Lucky for me, they had a ton of these cute and functional studded black bags last year at Canal City, Fukuoka, and I would’ve gotten more if only I had an endless supply of money! I’m off to Hong Kong next week and I’m definitely going to splurge on the recent collection, if they already have it. Wish my bank account luck!
Models Chihiro Kondo and Rei Yasui. They couldn’t have picked better models. I love these girls!
Like the rest of the world, moussy seems to have caught the ’90s fashion comeback craze as well. They managed to make it more sleek and sophisticated though. I call it the “how fashion editors would interpret ’90s fashion” look.
It’s also refreshing to see more boxy and loose silhouettes lately.
Trends to try this season:
1) suspender skirts and overalls/jumpers
2) printed pencil skirts and longer-than-your-usual-mini skirts
3) statement shirts
5) plaid shirt wrapped around waist
6) oversized denim jackets
7) giant clutches
8) statement earrings
9) beanies and flat-brimmed caps
10) pointy shoes
11) low heels
13) moussy x MAC make-up look with light brown/blonde eyebrows, black smoky cat eyes, and either nude or red lipstick
14) either slicked back hair or messy hair (there seems to be no in-between, lol)
15) light brown hair
SLY is under Baroque Japan with other brands such as moussy, rienda (blogged about this here), RODEO CROWNS WIDE BOWL, UNDER BAR RAW., TWNROOM, Avan Lily, Lilidia, ENFOLD and AZUL by moussy. They’re all usually found in one giant store called The SHEL’TTER TOKYO, but you can also sometimes find each one separately across Japan.
But I’m pretty sure you’ve seen this brand already if you frequent Hong Kong, as SLY, along with its sister brands, can also be found in Miramar Shopping Center AKA my second most favorite place next to The One Mall. And it is LITERALLY next to it too! Hong Kong trip in August, please come sooner!
I have never spazzed over them this much until they released their recent S/S 2013 collection, which is pretty much that one magical collection that turned my world upside down and converted me to love big, bold prints.
Just some of their gorgeous original prints. Everything looks like a work of art. I don’t know how they did it but they managed to translate these prints so tastefully into the fabric that they use. Most of the time, prints are a hit or miss for me (I am actually very choosy when it comes to floral prints that I get), but I could never find anything wrong with SLY’s prints during my last 2 trips to Japan. Going through their S/S racks was like taking a tour inside an art museum of sorts!
They have an even more flawless taste in models, as they got Kiko Mizuhara to model for them.
UGH, I love Kiko so much, I still can’t believe I managed to see her in the flesh in New York a few years ago. /cry Can I be her in my next life?
Outfits I would definitely wear! In fact, the dress in the third photo might look familiar to most of you because I actually have it. I got it in the SLY in Osaka, and immediately wore it to my next trip to Tokyo. I entered a SHEL’TTER store where I saw this exact cyan-yellow-gray floral print printed in one of their giant posters. If the poster weren’t so high up in the building, I would’ve taken a photo in the middle of it, and maybe pass it off as camouflage, or art, or whatever.
It’s a shame this print was already sold out by the time I got to Tokyo 2 weeks after my Osaka/Kyoto trip. Wish I got the pants and jacket versions too!
Most of their S/S items had blue, yellow and green as their main colors, but they also had a lot of plains and neutrals to somewhat offset the colorful items.
Here’s a collage of Aki Matsumoto working those palm tree pants! See how in 3 out 5 outfits, she’s simply paired the pants with black and white. Tres chic! SLY is also my main inspiration for suddenly buying statement necklaces and dangling earrings. I always stick to pearl studs or something more simple, but I’m becoming more adventurous by the day thanks to these new trends.
My favorite S/S coordinates from the SLY team.
That two-tone gray and white dress - I can’t believe I missed it! The relaxed loose silhouette is definitely me!
I love how everything is so elegant yet so simple and wearable? It must be the combined effect of their slick up-dos and giant dangling earrings. These girls make it look like it really doesn’t take a lot to look effortlessly chic! I mean, they can even make a statement/graphic tee look sophisticated. <3
P.S. I added a new INSPIRATION tag on the top of my page, next to TRENDSPOTTING, which I added lat month. I’m slowly adding in more content that’s a teeny tiny bit less about me. My blog was never exclusive to OOTDs anyway!
By the time this gets posted, I’m probably packing for my flight to Tokyo! Queueing is awesome.
It’s not even funny anymore, how much I’m obsessing about this brand, rienda. I know I go through phases in fashion, and that this particular obsession was most probably brought about by recent spring/summer collections all being so lust-worthy, but in general, I really love this season’s key items and trends so freaking much. Way to spend the summer - splurge on all the onee-style floral pastel flowy goodness.
I’ve been following the brand for a while, but never really felt as strongly about it as I do now. As much as I love all the older campaigns with Lena Fuji, I think I was at a time in my life where I simply didn’t consider a more mature approach to my usual fashion. This was only natural, as I was younger then and could still get away with wearing very cutesy stuff.
But now, I find myself at a very in-between stage. Chalk it up on quarter life crisis. I’m turning 25 this year, and I am well aware that I’m not exactly on the same teenager level/segment that I once used to belonged to. The things that I used to like? I sort of outgrew them already, even if they do still attract my eyes (and wallet) every now and then.
Case in point, Liz Lisa. I had a major Liz Lisa phase about 2-3 years ago, but now I totes can’t see myself wearing that uber cutesy style anymore, even though I am still a huge fan of florals and pastels. The cuts and styles of the clothes feel a little bit too young for me now. :s
The latest rienda S/S ‘13 campaign came out right while I was on the prowl for inspiration, particularly for a more classy and sophisticated style that would somewhat overlap with the dolly Liz Lisa aesthetic I once had. So timely.
My heart stopped. This was exactly what I was looking for! Shortly after, the brand, all the rienda girls, and especially rienda producer Murami (who is already 31 btw omg) started becoming more active on Instagram. It made it even harder for me to completely ignore them as they post frequently.
Last April, I finally got myself a nice floral top from a rienda store in Kyoto. Wore it twice since then, and have gotten really nice compliments for it! Someone even asked me to buy the exact same thing for her if I had the chance. Totally heading to a rienda store in Tokyo~ Saved up for some pieces already!
When I got back to Manila, I tried to resurrect all the existing items in my closet that would fit the rienda look! I know, lol, I’m starting to sound cray
The most recent campaign features Saeko in these sexy but simple and classy outfits that I would totally wear in a heartbeat. The outfit on the right looks so clean. Just the way I like it! Girly but still elegant!
Some of their early 2013 spring coordinates. You can most definitely find similar items in Western high street fashion, but I think it’s how it’s all styled together that makes it very Japanese / very rienda.
Last year’s campaign with Lena Fuji. So much orange! Not the most flattering color on me, but the pastel pink and bright orange mix was quite unique and refreshing. That floppy hat is way too adorable.
It’s already a given that Lena Fuji sells the clothes that she wears like a boss. She make everything look so good without even trying, huu~
A collage of Murami and Mika, my two rienda loves at the moment. Because of them, I’m thinking if I should grow my bangs out or not. Or maybe even get a slight sexy tan!
They both wear a lot of easy-on-the-eyes neutrals. Sometimes they throw in black here and there, but they make it so feminine and distinctly them. The cocktail dress on the lower right - I covet! *tears* I can go on and on about this as I’m on a clear rienda high!
I’ll make more of these inspiration posts in the future. Obviously, I’m the type of person who never gets overprotective of the things I like. I am actually happier if more and more people get into the same things that I like/do! A bigger community to share it and talk about it with. Next Japanese fashion inspo post would probably be SLY or dazzlin, so watch out for that. I won’t be limiting these kinds of posts to Japanese brands though, as I also feel strongly about a lot of other brands from different countries. Share the love! <3
Follow the rienda webstore here and their Twitter here. You can also follow their IG @rienda_official religiously like me. The rienda girls all have their own personal IG accounts as well, and I’m sure you can find their handles on the brand’s IG.