touchMe Collection is an invitation-only fashion show organized by Japanese apparel company, MARKSTYLER. Their brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world.
Third season’s the charm! This time, I was invited to Tokyo by MURUA to cover their upcoming fall/winter collection. I covered this year’s dazzlin show too, which you can read about here.
Red lips twins! Much thanks to MURUA’s PR girl Asami Kotake-san! This trip wouldn’t have been possible without her.
She was wearing all MURUA A/W 2014! I need to have this collared velvet shift dress in my life. It’s always fun to see what the brand people are wearing during touchME shows. More often than not, they’re already wearing the next season’s collection, but of course, styled with a personal flair. Such a tease for die-hard fans of the brand.
Front row with these girls! I brought Ashley to watch with me because I had an extra ticket, plus I’ve always known how big of a MURUA fan she was. I couldn’t think of anyone better to enjoy the show with!
MURUA’s theme for this year’s A/W collection is “LADY TAP 1958”, and the show started with someone actually tapdancing! It was a very dramatic introduction to a collection that did not disappoint or fall too far from the brand’s vision. It was still typical MURUA - edgy, chic, feminine, and sophisticated.
Their shoes have always played a central part in creating that whole “MURUA look”, so they went all out with highlighting their trademark shoes with sheer socks that looked like thick ankle straps.
There was also a short segment in the show where they closed all the lights in the venue, and let a single spotlight follow all the models’ shoes. Sadly, I couldn’t catch that on camera, but that was *the* highlight of the show for me. Also, as you guessed, they played tap dance shoes sounds while the models were walking down the runway.
Short, flippy hair and lots of focus on the eyes for MURUA A/W 2014 hair and make. The balance was nothing short of perfect - the details and the colors of the clothes were rich and bold enough to make a statement. I particularly loved their use of forest green and navy, and I think I have MURUA to blame for my newfound love for black alternatives.
MURUA producer Momoko Ogihara-san! Let me take this opportunity to formally congratulate the creative team behind MURUA for the beautiful show. I really felt like they took it to the next level with this one. They’re definitely one global brand to watch out for!
I can’t wait for these items to be sold in stores already! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall, IT, etc), China, Taiwan (FAVVI Party), and Hawaii. You can see the specific list here.
I’ve been constantly promoting EMODA through my blog and outfit posts, but I can’t believe that I haven’t done a proper store post yet!
During my quick trip to Tokyo last May, EMODA gave me permission to take pictures of their Shibuya 109 store! This is a huge deal because Japanese clothing brands (and famous shopping malls like 109) almost never allow anyone to take pictures of their stores. So I must thank EMODA a million times for trusting me enough to share these pictures to the public.
Anyhow, the EMODA store in Shibuya 109 is somewhat like their Tokyo flagship store. They recently moved to a different floor because their old location was too small for EMODA’s popularity. More customers can fit in their new location now! Yay!
Store window display features EMODA’s current S/S 2014 collection “PIN UP LADY”. The pink background is so fresh! EMODA really went all out with pastels this season.
Summer items in EMODA’s PIN UP LADY concept colors.
EMODA x Marilyn Monroe limited collection! I don’t know of these are still available until now, but I do know that they released new EMODA x Playboy Bunny items a few days ago, and EMODA x Champion last March.
I got the cherry print knit crop top in white, and I love it so much because the material is perfect for Manila weather! It’s thin enough to wear with my favorite rainy season jackets.
Mermaid game is still going strong in Japan this season, and I must say that EMODA’s take on it is so sophisticated and wearable!
Can never get enough of EMODA accessories. I’m so surprised they released giant heart-shaped earrings! EMODA’s way of doing cute is still classy.
I haven’t had the chance to smell the EMODA perfume yet, but I trust Ena’s taste! I’m sure this smells amazing!
Pastels for spring/summer. I got the cardigan in blue and the semi-transparent bag in white.
Pink, blue and yellow to match with EMODA’s key neutrals. EMODA made me love the combination of pastels and B&W. Never thought they could work so well until now.
Pin up lady jackets! Crissey and I have the black and white gingham one! Here you can see how it looks like when it’s reversed. The blue and pink versions are also reversible so it’s like buying two jackets in one!
Lots of Japanese girls wear socks with their heels, so cute socks are a must! Love these Pin Up Lady socks (I was able to wear them for a shoot!) because they’re partly sheer! You can’t really find a similar design anywhere else.
Jeans area! They’re selling all high-waisted jeans now because it’s such a huge trend in Japan. They also have it in different prints and patterns.
EMODA eyewear in creamy, milky colors. The pink ones - I covet!
You can’t skip nautical looks if you’re talking about summer fashion.
EMODA’s pretty shop staff are always wearing the current collection so it’s easier to visualize how the items look like even if there are no mannequins. In a way, Japanese shop staff serve as live mannequins! I’ve seen customers request for the shop staff’s whole outfits numerous times.
They also have the whole brand’s look down pat, from the hair down to the make-up. EMODA COSMETICS just released a new orange lipstick look last May, and the shop staff at 109 were already wearing it!
’90s feel! I never thought I’d wear chokers until EMODA made them look this good.
Mirrors all over the store! The shop staff behind me is also wearing the outfit in the photo before this one.
White shoes seem to be a no-brainer in Japan right now. All the girls seem to be wearing them! I’ve always been partial to black footwear, but EMODA’s influence is too strong! I want more white shoes!
Lovey Dovey~ lovey dovey dovey!
EMODA’s got casual statement tees too. I swear they have everything for every girl and every style!
“adidas presents SHIBUYA GIRL’S ELEVEN CUP@109″ was a way for Shibuya 109 to support the 2014 FIFA World Cup in Brazil. Over 70 Shibuya 109 shop staff were asked to style Japan’s national football team’s jerseys in their own way, and it was all super adorable because their photos were all over the entrance of the mall. Passersby were free to vote for their favorite outfit.
11 major brands from Shibuya 109 also released their own collaboration t-shirts, and of course, EMODA was one of them!
EMODA lifestyle items - iPhone cases, wallets, make-up pouches, etc.
Riding on the ’90s fashion trend! EMODA just released these sky high platform shoes the day of my visit, and every girl in the store already wanted a pair.
Chic low heel pointy loafers for everyday use.
THESE SHOES. I regret not getting a pair! Fortunately, EMODA has a global webstore so I can just order online! No need to fly all the way to Japan to get these products. So convenient, right? I’ve already lost count of how many times I’ve ordered from EMODA’s global webstore! It’s my guilty pleasure, huhu~
This Friday the 13th, if you spend over 12,000 JPY (excluding sales tax and postage fee) from EMODA Global Online Store, you can get “WHITE CAMELLIA TOWEL SET” as a novelty gift! They’ll be offering this campaign until stocks last.
Follow EMODA Global’s Facebook here for news and updates! EMODA also released a new iOS app called CAMEREON where you can edit photos, and view EMODA’s current catalog, among other things. Download away!
Hope you enjoyed that little tour of EMODA’s store in Shibuya 109! Hopefully this won’t be the last one!
touchMe Collection is an invtation-only fashion show organized by Japanese apparel company, MARKSTYLER. MARKSTYLER brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world!
This season’s dazzlin show was called “B.C.B.G. American French”. Jennifer Eymere, editor-in-chief of French fashion magazine JaLOUSe, helped the dazzlin creative team style the show.
Here’s a sneak peek of what’s to come in stores next season!
I can’t wait for these clothes to be available in stores! Everything was so classic and pretty, and right up my style alley. I’m already excited to see how Japanese girls would incorporate these items into their own wardrobe!
Attending touchMe Collection in Tokyo is is slowly becoming a yearly thing and I never want the invitations to end. I have to give special thanks to my talented friend Shogo (coincidentally wearing the same Marc by Marc Jacobs pinwheel flowers I just wore a couple of posts back) for bringing me with him to this show. You can visit his Tumblr and Instagram to see all his beautiful illustrations! <3
You’ve probably been living under a rock if you’ve flown to Japan a number of times before and have never heard of or seen Esperanza. It’s a really popular shoe brand that proudly boasts of shoes that are made in Japan. All the shoes from Esperanza are, as expected, so high-quality that you don’t have to break them in! Japanese girls can walk the whole day in sky high heels and never get a blister because of these shoes!
Of course, a trip to Tokyo will never be complete without a quick visit to their store in Shinjuku. It’s on the 4th floor of LUMINE EST, but they also have other stores in Shibuya. And Hong Kong!
Ankle straps are probably the #1 shoe trend this spring/summer in Japan, and I love how Esperanza went all out with their embellishments this time!
Platforms for that extra height boost. Saw so many girls in Tokyo wearing the white and black ones!
The gingham game is strong in Tokyo, and even their shoes are following suit.
Blinged out ankle straps for your precious princess feet.
Sexy black heels! I was thisclose to getting these, but I have way too many black shoes already!
Perfect shoes to go with your favorite denim bottoms.
I can already imagine these shoes with floral skirts!
Low heels for the faint-hearted. Note that the ever-so-popular ankle-straps are still there!
Closed toe ankle straps in pastels and cute prints!
Tiffany blue loafers! The giant white ribbons are too kawaii for my life!
Dainty little heels and ribbons - can’t say no to that!
You can’t skip tropical prints this summer! Love the pointy toes on this pair!
Pink gingham! <3
The embellishment on the left is actually just a clip-on thing that you can also buy in the store!
Clip-ons to accessorize your favorite pair of shoes? Yes please! These are great ways to make your shoes look different every time!
Esperanza’s heel details are also wonderfully made.
Esperanza exclusives. Think low heeled sandals are boring? Think again!
Special thanks to Esperanza PR, Rie-san! Hope to meet you soon! <3
I’ve been using Esperanza shoes for 4 years now and I love them to bits! Will definitely blog about the pair that I bought from them soon!
Someone found her way to the RANDA store in Shinjuku again! I swear, I always have to pass by this store every time I’m in Tokyo. They have the best shoes!
Maho-san from RANDA allowed me to take photos once more, as well as share their newest summer shoes, in case anyone is going to Japan in the next few months! She also prepared some gifts for me! Happy <3 I went straight from the airport!
With the nicest shop staff!
Trying on RANDA’s present for me! I don’t have ankle-strap wedges yet and I’m glad my first pair is from RANDA!
I wore these shoes to dazzlin touchMe Collection 2 days after I arrived from Tokyo, and I didn’t have to break them in? They were so comfy already!
I also got the white and tan ankle straps on the right! Lovely details.
The Hello Kitty x RANDA collection is still in stores!
Black heels and the signature Hello Kitty ribbon.
Black and white summer wedges with the cutest Hello Kitty design!
For all the Hello Kitty fanatics out there…
Subtle Hello Kitty for those who prefer more simple shoes.
Ankle straps are everywhere in Tokyo now that it’s transitioning from spring to summer.
Out with the winter boots. In with all kinds of summer sandals.
They also got these flats with embellishments for a change. Perfect for a beach weekend getaway.
These would look great with denim!
Choose your beach footwear.
I love these so much! I regret not buying the yellow and white pair!
Strappy heels in bright orange.
Pastel blue and yellow, and the cutest cross straps.
More ankle straps and color blocking.
I have the black one and I wear it constantly!
MODE style shoes. The white ones are especially popular this season!
These are perfect! Too bad the white one didn’t come in my size anymore.
They still got some of their signature edgy designs, but in pastel colors for spring/summer.
Shoe paradise! Every girl’s dream!
RANDA by fashionvibe! World-famous blogger Zina Charkoplia collaborated with them for their S/S 2014 collection, and the result was this super chic ankle strap design that I wish came in my size! These sold out so fast, and I could totally understand why.
Fortunately for us who don’t live in Japan, RANDA opened its global webstore that can ship to over 120 countries. YES, the Philippines is included. You just need to have PayPal!