moussy is under Baroque with other brands such as SLY (blogged here), rienda (blogged here), RODEO CROWNS WIDE BOWL, UNDER BAR RAW., TWNROOM, Avan Lily, Lilidia, ENFOLD, Black by moussy and AZUL by moussy. They’re all usually found in one giant store called The SHEL’TTER TOKYO, but you can also sometimes find each one separately across Japan.
My love for moussy goes back a long way, and I even remember purchasing my first moussy item in Hong Kong back in 2011. It was a time when floppy hats were all the rage, but I couldn’t quite figure out my style yet and just settled for a brown one with a cute ribbon! Until now I still hold it dear, even though I haven’t been using it as often lately.
However, my favorite moussy purchase so far would be this bag from last year’s F/W collection. I have a special place in my heart for black bags because they’re the ones I tend to bring with me when I travel, and simply because I also have a ton of shoes in black, more than any other color. Makes it so easy to mix and match!
Lucky for me, they had a ton of these cute and functional studded black bags last year at Canal City, Fukuoka, and I would’ve gotten more if only I had an endless supply of money! I’m off to Hong Kong next week and I’m definitely going to splurge on the recent collection, if they already have it. Wish my bank account luck!
Models Chihiro Kondo and Rei Yasui. They couldn’t have picked better models. I love these girls!
Like the rest of the world, moussy seems to have caught the ’90s fashion comeback craze as well. They managed to make it more sleek and sophisticated though. I call it the “how fashion editors would interpret ’90s fashion” look.
It’s also refreshing to see more boxy and loose silhouettes lately.
Trends to try this season:
1) suspender skirts and overalls/jumpers
2) printed pencil skirts and longer-than-your-usual-mini skirts
3) statement shirts
5) plaid shirt wrapped around waist
6) oversized denim jackets
7) giant clutches
8) statement earrings
9) beanies and flat-brimmed caps
10) pointy shoes
11) low heels
13) moussy x MAC make-up look with light brown/blonde eyebrows, black smoky cat eyes, and either nude or red lipstick
14) either slicked back hair or messy hair (there seems to be no in-between, lol)
15) light brown hair
SLY is under Baroque Japan with other brands such as moussy, rienda (blogged about this here), RODEO CROWNS WIDE BOWL, UNDER BAR RAW., TWNROOM, Avan Lily, Lilidia, ENFOLD and AZUL by moussy. They’re all usually found in one giant store called The SHEL’TTER TOKYO, but you can also sometimes find each one separately across Japan.
But I’m pretty sure you’ve seen this brand already if you frequent Hong Kong, as SLY, along with its sister brands, can also be found in Miramar Shopping Center AKA my second most favorite place next to The One Mall. And it is LITERALLY next to it too! Hong Kong trip in August, please come sooner!
I have never spazzed over them this much until they released their recent S/S 2013 collection, which is pretty much that one magical collection that turned my world upside down and converted me to love big, bold prints.
Just some of their gorgeous original prints. Everything looks like a work of art. I don’t know how they did it but they managed to translate these prints so tastefully into the fabric that they use. Most of the time, prints are a hit or miss for me (I am actually very choosy when it comes to floral prints that I get), but I could never find anything wrong with SLY’s prints during my last 2 trips to Japan. Going through their S/S racks was like taking a tour inside an art museum of sorts!
They have an even more flawless taste in models, as they got Kiko Mizuhara to model for them.
UGH, I love Kiko so much, I still can’t believe I managed to see her in the flesh in New York a few years ago. /cry Can I be her in my next life?
Outfits I would definitely wear! In fact, the dress in the third photo might look familiar to most of you because I actually have it. I got it in the SLY in Osaka, and immediately wore it to my next trip to Tokyo. I entered a SHEL’TTER store where I saw this exact cyan-yellow-gray floral print printed in one of their giant posters. If the poster weren’t so high up in the building, I would’ve taken a photo in the middle of it, and maybe pass it off as camouflage, or art, or whatever.
It’s a shame this print was already sold out by the time I got to Tokyo 2 weeks after my Osaka/Kyoto trip. Wish I got the pants and jacket versions too!
Most of their S/S items had blue, yellow and green as their main colors, but they also had a lot of plains and neutrals to somewhat offset the colorful items.
Here’s a collage of Aki Matsumoto working those palm tree pants! See how in 3 out 5 outfits, she’s simply paired the pants with black and white. Tres chic! SLY is also my main inspiration for suddenly buying statement necklaces and dangling earrings. I always stick to pearl studs or something more simple, but I’m becoming more adventurous by the day thanks to these new trends.
My favorite S/S coordinates from the SLY team.
That two-tone gray and white dress - I can’t believe I missed it! The relaxed loose silhouette is definitely me!
I love how everything is so elegant yet so simple and wearable? It must be the combined effect of their slick up-dos and giant dangling earrings. These girls make it look like it really doesn’t take a lot to look effortlessly chic! I mean, they can even make a statement/graphic tee look sophisticated. <3
P.S. I added a new INSPIRATION tag on the top of my page, next to TRENDSPOTTING, which I added lat month. I’m slowly adding in more content that’s a teeny tiny bit less about me. My blog was never exclusive to OOTDs anyway!
It is seriously the worst time to exist right now, lol. Every store you go into, there will always be a giant % OFF sign, somehow, it will hypnotize you to go in and buy an item or two out of impulse. And what’s worse is that it will not be the last time you will be swayed into going into the store, because the sale periods usually last a whole week or a whole month.
Recently, I’ve been resorting to buying stuff online because of my hectic schedule (more info on that this coming August), and one of my favorite go-to places for online shopping is EMODA’s Global Webstore. Since they first opened, I’ve probably had around 4-5 different transactions because I signed up for their newsletter and I instantly die at the words NEW ARRIVALS and SALE. It doesn’t help that they ship straight to your doorstep within a few days. So unbelievably convenient.
I have actually resisted already at this point. If I hadn’t, I would’ve probably bought something every single time they released a new item online. This, considering I also make sure to drop by EMODA if I’m in Japan. RIP, wallet. Gomenasai, savings. I fear for my life when I get to see EMODA again (at The One mall) when I go to HK this August with Crissey (thanks to Access for arranging it)!
Anyhow, I managed to come up with some simple and clean coordinates with some of the existing EMODA items that I have in my closet. Also mentioning the discounts and linking back to the product page so it’s easier for you to shop if you like the items!
I didn’t follow the styling in any of the EMODA lookbooks for these. I think my style is generally sweet/girly, so I tried to make EMODA look wearable to those who have a similar style as me.
Strelitzia Dungaree Resort Short Pants (Original price:5,980 JPY; Sale price: 3,500 JPY), Micro Time Bag (Original price 6,980 JPY; Sale price: 3,980 JPY)- I actually love this bag so much that I also ordered one in my favorite blue color.
Top is EMODA from like 2 seasons ago! Also got it in emerald green!
Boader Art Crew Neck Top (Original price: 4,980 JPY; Sale price: 3,980 JPY), Micro Short Pants (Original price: 3,980 JPY; Sale price: 2,980 JPY), Bulky Rucksack (Original price: 9,980 JPY; 5,980 JPY), Color Clear Random Plate Necklace (3,980 JPY) - I have this in all colors, lol! Black, clear and white!
Gradation Palm Relax Shirt (Original price: 6,980 JPY; Sale price: 4,500 JPY), Gloss Circular Skirt (Original price: 5,980 JPY; Sale price: 3,500 JPY), Toy Double Mark Sandal (Original price: 10,980 JPY; Sale price: 8,500 JPY)
Sorry for tempting you with the discount prices! EMODA is definitely worth it, I swear to the Japanese fashion and Western high street fashion gods. The exchange rate is pretty decent right now - I remember a few years back, it was more or less yen divided by 2 = peso, but now the rate is so much better. 20,000 yen =/= 10,000 but actually around 8,600 or so.
Inspiration before I leave you to spend all your money on EMODA. Super love Mina Nagamine's style. I also follow her on Instagram and look forward to her look posts once in a while!
Follow EMODA Global on Facebook here.
Sponsored post. Thanks as always, Kumiko!
Second part of my Osaka trip is all about free time and shopping! Since I made the itinerary for the whole trip, I’m pretty sure my whole family expected 1-2 days for exploration… a.k.a. mall hopping. Thankfully, none of them complained about having too much free time, as they also had their own share of unique fashion finds!
Me and my brothers at Kyoto Station. Our trip also had Kyoto and Nara in between (which I’ll be blogging about in the next few weeks) but in the end, we had to go back to Osaka to take the plane home to Manila.
Traveling from Osaka to Kyoto (or vice versa) is so fast and easy that you can just take a day trip to one place but go back to your original hotel at night.
After dropping off all our luggage at the hotel, we headed straight to the Shinsaibashi area for some sightseeing… err, shopping. We stayed in the same hotel in JR Osaka Station, making it very convenient to just take the train straight to Shinsaibashi Station.
My brother Calel waiting outside Tokyu Hands. Always a good place to start shopping.
No one in their right mind would attack without filling their stomachs first! Before we did any real shopping, we went for some katsu in one of the underground passageways.
Shinsaibashi-suji is a covered shopping street that is a must visit for all shopaholics!
I particularly loved the Lowry’s Farm here as the store was huge! I make sure to drop by Lowry’s Farm every time I get the chance (also available in Collect Point in Singapore and Hong Kong) because they are one of the most affordable Japanese brands I know that carries quality trendy items.
Allamanda by INGNI. The mannequin on the left makes me miss my long hair so much! It would probably be this length now if I hadn’t cut it short.
I didn’t buy anything from this store (though I would have, if you presented these clothes to 20/21-year-old me) but it was a delight just looking at their clothes. Everything was extra sweet and dainty. Florals and pastels galore.
one spo's summer collection is to die for! I'm a sucker for black and white with yellow color accent so I pretty much ogled at everything when I was here. Daisy prints are huge right now and I couldn't blame them for placing them everywhere - tops, skirts, caps, accessories and even shoes!
The famous Kani Doraku built in the 1960s.
Why hello there, Nino! <3
Osaka Shochiku-za, a theater for kabuki plays.
Taken just before the influx of people who went here to eat dinner. Good thing I managed to snap this photo before it got crazy!
Me and the iconic Glico man, originally installed in the 1930s.
The end of Shinsaibashi-suji.
The start of Ebisubashi-suji. (Crowd was starting to get crazy here)
Dotonbori canal just before sunset.
Went back to the entrance of Shinsaibashi-suji!
I saved the best for last. Went to Shinsaibashi OPA for 11 floors of Japanese fashion goodness! This is my favorite place in Osaka for shopping as it’s reminiscent of Shibuya 109.
Laguna Moon's S/S 2013 collection was also resort-inspired like most of the other brands. Not a bad thing though, as the palm tree prints and light, breezy materials are perfect for us living in tropical countries. Matching top and bottom set is also a big trend.
LANDS OF Eden had these cute neon yellow/green accents to give spunk to dark colors and neutrals. Peplum is also not yet over!
Retro girly is still in for spring! This style is something the Japanese will never get tired of, I guess!
Sky high strappy platforms at Esperanza. Got lucky with a pair of two-tone white/yellow pointy pumps at 50% off!
OMG, SLY. I’ve been obsessing over their current collection/s for the past months. This brand has also converted me into wearing more dangling earrings and statement accessories. This is a huge leap considering my usually conservative taste in jewelry.
Current collection features Keith Haring collaboration items.
EMODA, of course. Love the leaf print series, as well as the all-white coordinates that look so neat. Minimalist but chic as always! I didn’t splurge too much here because I already knew I was going back to Tokyo anyway for EMODA’s TouchMe show. I already blogged about it here!
KOJIHARU by the entrance to OPA. She’s my AKB bias! Too pretty!
Creative Marc by Marc Jacobs store display! The head scarves make me want to try this style out one of these days.
Yakitori for dinner.
Went around the area (at this point, I didn’t bother knowing which street was which) and spotted some unique stores. Surprisingly, there was also an American Apparel in the area.
Vintage-inspired tank tops at this place where they sell gas masks and military stuff, lol. The contrast!
Vintage adidas everywhere! They were selling a lot of discontinued and limited edition items that are now apparently super hard to find.
I remember taking a photo of similar vending machine in Fukuoka, and it didn’t look anything like this, hahaha
Stylish young mom in front of McDonalds. I went to Japan just before Golden Week and they had these special burgers that I failed to try, lol. Maybe next year? *hopes and prays*
The next day, which was our last whole day in Japan, we just killed time around JR Osaka Station. There was a giant Yodobashi (electronics heaven) so we went in and geeked out for a while. Took a break from all the fashion and got myself a quirky camera bag for my dSLR and lenses. It is white and red with floral prints. ONLY IN JAPAN! Been looking out for cutesy ones for the longest time now but have only been seeing boring black ones which I know have more functionality and stuff but sue me for being a girly girl
Who can say no to all this beef?
The eggs are for our tamago kake gohan <3 I don’t normally eat a lot of rice but Japanese rice (especially with egg) is my weakness.
Chanced upon this new place called NU Chayamachi by the Chayamachi exit of Umeda Station.
There were many artists exhibiting their work in the area, but I was fortunate enough to watch this girl create her masterpiece from scratch. They weren’t just limited to drawing on walls though! Some of them created 3D art and placed them everywhere — on trees, lamp posts, etc.
KATE SPADE SATURDAY! This is only available in Japan so I totally spazzed when I saw it accidentally.
I was able to talk to one of the shop staff who wanted to practice her English! She told me she used to work for Uniqlo where she was able to meet a good friend who also happened to be Filipino like me. Now her friend is working in New York! She, on the other hand, would love to go to Paris one day. I also told her to visit the Philippines too, and then she went on and on about some of her friends loving every bit of Cebu and Boracay. Yay!
Another artist’s work.
One of the store displays along EST. Transparent bags were also everywhere, in different shapes and sizes. These heart-shaped ones were absolutely darling, and now I regret not buying one!
For cat lovers! They even had cat-shaped tape dispensers!
Afternoon coffee at this quirky bookstore.
HEP Five, also a must visit for those interested in shopping for fashion in Osaka. It’s a quick walk from JR Osaka station and you can’t miss it! There’s a bright red ferris wheel on top!
After shopping, I had some free time to sneak in some shots of people’s outfits. Everyone was walking so fast though, and my photography skills were rusty. Couldn’t keep up. :P
This girl’s shoes are killing me (in a good way)! I can never pull this look off but she worked it so well. Fell in love with the whole pastel color scheme that even matched her youthful face and hairstyle.
Ugh, they make oversized clothes look good too! <3
Entrance of HEP Five. Spotted two girls wearing vertical striped bottoms and denim jackets. Another huge trend in Japan now.
Positivity all the way! Even this brand agrees with me!
JR Osaka Station at night. It was my last night and I wanted to explore on my own a bit.
Managed to catch Arashi ni Shiyagare on TV just before I went to sleep!
Osaka was super fun - I can’t wait to go back. If someone were to ask me to choose between Osaka and Tokyo, I’d be so torn. This place is so endearing in its own special way! <3
By the time this gets posted, I’m probably packing for my flight to Tokyo! Queueing is awesome.
It’s not even funny anymore, how much I’m obsessing about this brand, rienda. I know I go through phases in fashion, and that this particular obsession was most probably brought about by recent spring/summer collections all being so lust-worthy, but in general, I really love this season’s key items and trends so freaking much. Way to spend the summer - splurge on all the onee-style floral pastel flowy goodness.
I’ve been following the brand for a while, but never really felt as strongly about it as I do now. As much as I love all the older campaigns with Lena Fuji, I think I was at a time in my life where I simply didn’t consider a more mature approach to my usual fashion. This was only natural, as I was younger then and could still get away with wearing very cutesy stuff.
But now, I find myself at a very in-between stage. Chalk it up on quarter life crisis. I’m turning 25 this year, and I am well aware that I’m not exactly on the same teenager level/segment that I once used to belonged to. The things that I used to like? I sort of outgrew them already, even if they do still attract my eyes (and wallet) every now and then.
Case in point, Liz Lisa. I had a major Liz Lisa phase about 2-3 years ago, but now I totes can’t see myself wearing that uber cutesy style anymore, even though I am still a huge fan of florals and pastels. The cuts and styles of the clothes feel a little bit too young for me now. :s
The latest rienda S/S ‘13 campaign came out right while I was on the prowl for inspiration, particularly for a more classy and sophisticated style that would somewhat overlap with the dolly Liz Lisa aesthetic I once had. So timely.
My heart stopped. This was exactly what I was looking for! Shortly after, the brand, all the rienda girls, and especially rienda producer Murami (who is already 31 btw omg) started becoming more active on Instagram. It made it even harder for me to completely ignore them as they post frequently.
Last April, I finally got myself a nice floral top from a rienda store in Kyoto. Wore it twice since then, and have gotten really nice compliments for it! Someone even asked me to buy the exact same thing for her if I had the chance. Totally heading to a rienda store in Tokyo~ Saved up for some pieces already!
When I got back to Manila, I tried to resurrect all the existing items in my closet that would fit the rienda look! I know, lol, I’m starting to sound cray
The most recent campaign features Saeko in these sexy but simple and classy outfits that I would totally wear in a heartbeat. The outfit on the right looks so clean. Just the way I like it! Girly but still elegant!
Some of their early 2013 spring coordinates. You can most definitely find similar items in Western high street fashion, but I think it’s how it’s all styled together that makes it very Japanese / very rienda.
Last year’s campaign with Lena Fuji. So much orange! Not the most flattering color on me, but the pastel pink and bright orange mix was quite unique and refreshing. That floppy hat is way too adorable.
It’s already a given that Lena Fuji sells the clothes that she wears like a boss. She make everything look so good without even trying, huu~
A collage of Murami and Mika, my two rienda loves at the moment. Because of them, I’m thinking if I should grow my bangs out or not. Or maybe even get a slight sexy tan!
They both wear a lot of easy-on-the-eyes neutrals. Sometimes they throw in black here and there, but they make it so feminine and distinctly them. The cocktail dress on the lower right - I covet! *tears* I can go on and on about this as I’m on a clear rienda high!
I’ll make more of these inspiration posts in the future. Obviously, I’m the type of person who never gets overprotective of the things I like. I am actually happier if more and more people get into the same things that I like/do! A bigger community to share it and talk about it with. Next Japanese fashion inspo post would probably be SLY or dazzlin, so watch out for that. I won’t be limiting these kinds of posts to Japanese brands though, as I also feel strongly about a lot of other brands from different countries. Share the love! <3
Follow the rienda webstore here and their Twitter here. You can also follow their IG @rienda_official religiously like me. The rienda girls all have their own personal IG accounts as well, and I’m sure you can find their handles on the brand’s IG.
Took these pictures while waiting for boarding at Kansai Airport. As with all my previous trips to Japan, this particular trip to Osaka and Kyoto felt a little too short. I could’ve used an extra day or two to travel to Kobe or something, but I guess I’ll have to wait until next time. Nonetheless, Japan was still awesome. Nothing new!
With all the traveling that I do, I’m pretty sure some of you guys are curious if I’ve ever had any airport nightmares. Luckily, I’ve never had any weird transfers or unexpected delays, or worse, missed flights. Knock on wood that these will never happen! I guess you can call me paranoid for always arriving at the airport way earlier than the preferred time. You’ll never know! Usually, the check-in counters for my flight are still closed when I get to the airport, lol.
Most people (myself included) nowadays just look at the time on their phones. But when traveling, I always make sure to have two sources. Obsessive-compulsive me is always on schedule (though if the need arises, I can always adjust and be flexible) and looking at the time on my wrist is waaay faster than having to bring out my phone from my bag or pocket.
This particular Casio Sheen watch that I brought to Japan has a face that is entirely covered with SWAROVSKI ELEMENTS. You’ll never need a lot of jewelry with this on your wrist.
You can get it here.
Kept the rest of my airport outfit simple and comfy because I had to wake up at 4 in the morning to get ready.
This necklace style, where the ends aren’t connected, are all over stores in Japan! On one hand, it just looks like the necklace is broken. On the other hand, it’s like the jewelry version of a scarf. Unique design!
Stay tuned for my Osaka and Kyoto travel diaries! I’m already bound for Tokyo mid-May so I might just do a single MOFW (My Own Fashion Week) for all. Can’t wait to show you guys what I bought! So many cutesy floral stuff for a change. <3 The exchange rate is wonderful right now so I was able to get a lot of clothes for cheap. AND ALL THE GOLDEN WEEK DISCOUNTS. I die!