This is what happens when Pucca meets Japanese Harajuku style… in the Philippines? Wasn’t sure if I could pull this look off without help from a Japanese glam team, so I took some cues from my own shoot in Tokyo last March. JAPAN’S IMPACT! My first-hand experience over there gave a major boost of confidence, so forgive me just this once for trying something new out!
JRunway is the first ever Japanese multi-brand store in Southeast Asia, and it showcases more than 15 hottest fashion brands from Japan. Currently, these brands are available at 68 Orchard Road, Plaza Singapura, #01-54, Singapore 238839.
Not in Singapore? Don’t fret - They recently opened an online store, Shop JRunway, and are currently working on delivery to Malaysia, Thailand, Philippines, Indonesia and Australia. I’ll definitely keep you guys posted on any updates! I’m so happy Japanese brands are slowly becoming more accessible now. Just a little longer!
In the meantime, I’m inviting everyone to visit their new Special Feature page, Trends page to read about what’s hot in Japan right now, fashion snaps, news, recommended items, etc. Recognize anyone from their favorite fashion bloggers page? /wink
Every fortnight, they will publish a new Feature Page, but for now, the theme is Trendy Office Lady Style. So different from what I’m wearing in this post, but I think my usual style is very office-friendly! You can find more office-friendly fashion on JRunway.
Can 2014 be any more awesome? Another Japanese brand has arrived in the Philippines!
Heroine Make might already sound/look familiar if you frequent beauty stores in other Asian countries. It’s hard to miss the packaging because of their model - a unique “shoujo” character with big eyes and blonde hair. Apparently, this girl has a name! I didn’t know until I dropped by the launch last August.
Say hello to Princess Himeko! Isn’t she the cutest?
Mandom Philippines President Mitsuoka Hiroyuki opened the event by telling everyone that we can also be leading ladies like Princess Himeko, if we use Heroine Make products.
Sales and Marketing General Manager Ohashi Hirotsugu. I was able to talk to him before the program started, and he kept on thanking me for supporting Japanese products.
Huu, if it were only possible, I’d thank him everyday for sharing these wonderful Japanese products to us in the first place!
Host Joyce Pring.
Heroine Make’s Make-up Artist and Beauty Counselor Igarashi Sayuri did a quick demo on how to use their products.
I loved her demonstration! She was so animated, and you could really tell that she believes in Heroine Make’s magic. We were all shocked when she told us her age! Japanese aging level: time-defying!
Simple eyeliner for day time, and heavier eye make-up for night time.
Sat with my Candy girls, Stephie and Erin.
A Japan-related event won’t be complete with Ms. Kawaii in Manila herself - Kaila!
With KawaiiPH girls Anne and Kaila.
Japanese beauty lovers unite! <3
Thanks Heroine Make and Mandom Philippines for inviting me to this intimate event at Makati Shang! I always buy Heroine Make whenever I’m in Japan, so I’m glad more people can appreciate it now that it’s here.
My recommended items: Long & Curl Mascara (P595) and Smooth Liquid Eyeliner (P595). Really makes your eyes look like Princess Himeko’s, lol. The power of Japanese make-up!
To know more about Heroine Make, visit their Facebook. For inquiries and requests, you can email firstname.lastname@example.org
touchMe Collection is an invitation-only fashion show organized by Japanese apparel company, MARKSTYLER. Their brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world.
Third season’s the charm! This time, I was invited to Tokyo by MURUA to cover their upcoming fall/winter collection. I covered this year’s dazzlin show too, which you can read about here.
Red lips twins! Much thanks to MURUA’s PR girl Asami Kotake-san! This trip wouldn’t have been possible without her.
She was wearing all MURUA A/W 2014! I need to have this collared velvet shift dress in my life. It’s always fun to see what the brand people are wearing during touchME shows. More often than not, they’re already wearing the next season’s collection, but of course, styled with a personal flair. Such a tease for die-hard fans of the brand.
Front row with these girls! I brought Ashley to watch with me because I had an extra ticket, plus I’ve always known how big of a MURUA fan she was. I couldn’t think of anyone better to enjoy the show with!
MURUA’s theme for this year’s A/W collection is “LADY TAP 1958”, and the show started with someone actually tapdancing! It was a very dramatic introduction to a collection that did not disappoint or fall too far from the brand’s vision. It was still typical MURUA - edgy, chic, feminine, and sophisticated.
Their shoes have always played a central part in creating that whole “MURUA look”, so they went all out with highlighting their trademark shoes with sheer socks that looked like thick ankle straps.
There was also a short segment in the show where they closed all the lights in the venue, and let a single spotlight follow all the models’ shoes. Sadly, I couldn’t catch that on camera, but that was *the* highlight of the show for me. Also, as you guessed, they played tap dance shoes sounds while the models were walking down the runway.
Short, flippy hair and lots of focus on the eyes for MURUA A/W 2014 hair and make. The balance was nothing short of perfect - the details and the colors of the clothes were rich and bold enough to make a statement. I particularly loved their use of forest green and navy, and I think I have MURUA to blame for my newfound love for black alternatives.
MURUA producer Momoko Ogihara-san! Let me take this opportunity to formally congratulate the creative team behind MURUA for the beautiful show. I really felt like they took it to the next level with this one. They’re definitely one global brand to watch out for!
I can’t wait for these items to be sold in stores already! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall, IT, etc), China, Taiwan (FAVVI Party), and Hawaii. You can see the specific list here.
touchMe Collection is an invtation-only fashion show organized by Japanese apparel company, MARKSTYLER. MARKSTYLER brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world!
This season’s dazzlin show was called “B.C.B.G. American French”. Jennifer Eymere, editor-in-chief of French fashion magazine JaLOUSe, helped the dazzlin creative team style the show.
Here’s a sneak peek of what’s to come in stores next season!
I can’t wait for these clothes to be available in stores! Everything was so classic and pretty, and right up my style alley. I’m already excited to see how Japanese girls would incorporate these items into their own wardrobe!
Attending touchMe Collection in Tokyo is is slowly becoming a yearly thing and I never want the invitations to end. I have to give special thanks to my talented friend Shogo (coincidentally wearing the same Marc by Marc Jacobs pinwheel flowers I just wore a couple of posts back) for bringing me with him to this show. You can visit his Tumblr and Instagram to see all his beautiful illustrations! <3
You’ve probably been living under a rock if you’ve flown to Japan a number of times before and have never heard of or seen Esperanza. It’s a really popular shoe brand that proudly boasts of shoes that are made in Japan. All the shoes from Esperanza are, as expected, so high-quality that you don’t have to break them in! Japanese girls can walk the whole day in sky high heels and never get a blister because of these shoes!
Of course, a trip to Tokyo will never be complete without a quick visit to their store in Shinjuku. It’s on the 4th floor of LUMINE EST, but they also have other stores in Shibuya. And Hong Kong!
Ankle straps are probably the #1 shoe trend this spring/summer in Japan, and I love how Esperanza went all out with their embellishments this time!
Platforms for that extra height boost. Saw so many girls in Tokyo wearing the white and black ones!
The gingham game is strong in Tokyo, and even their shoes are following suit.
Blinged out ankle straps for your precious princess feet.
Sexy black heels! I was thisclose to getting these, but I have way too many black shoes already!
Perfect shoes to go with your favorite denim bottoms.
I can already imagine these shoes with floral skirts!
Low heels for the faint-hearted. Note that the ever-so-popular ankle-straps are still there!
Closed toe ankle straps in pastels and cute prints!
Tiffany blue loafers! The giant white ribbons are too kawaii for my life!
Dainty little heels and ribbons - can’t say no to that!
You can’t skip tropical prints this summer! Love the pointy toes on this pair!
Pink gingham! <3
The embellishment on the left is actually just a clip-on thing that you can also buy in the store!
Clip-ons to accessorize your favorite pair of shoes? Yes please! These are great ways to make your shoes look different every time!
Esperanza’s heel details are also wonderfully made.
Esperanza exclusives. Think low heeled sandals are boring? Think again!
Special thanks to Esperanza PR, Rie-san! Hope to meet you soon! <3
I’ve been using Esperanza shoes for 4 years now and I love them to bits! Will definitely blog about the pair that I bought from them soon!
Things went very well in Tokyo. Too well that I still can’t believe how I was able to stand properly after meeting so many wonderful people!
One of the major highlights of my recent trip was meeting MURUA creative director and Japanese style icon Momoko Ogihara herself. I’ve watched her fashion for about 3-4 years now, and I always get giddy whenever I see her in my magazines because I’m such a fan of her signature look. Japanese girls named the high-cheekbone / under-eye blush style after her. Such a trendsetter.
I really believe that she is partly responsible for the popularity boom of Japanese MODE style. She definitely plays a huge role in setting trends for girls who want to dabble into edgier, more mature coordinates by combining classic, wearable items with unique MURUA accents.
Ogihara-san with MURUA press Kotake Asami-san.
I’ve been in contact with Kotake-san for a while now because she sends me stuff from MURUA to share on my blog and Lookbook. We used to just pass by each other in fashion shows last year but I’m glad we finally got to meet! She is one of the nicest people I know and I always have a huge smile on my face whenever we talk on LINE because she is absolutely adorable. I love her new hair!
I started feeling a little sad that I wasn’t able to communicate to them as much as I wanted to because my Nihongo is still not very good, but nonetheless, they didn’t make me feel like it was a problem at all. I kept on thanking them and saying sorry and telling them that I’ll study harder so we can all casually talk better next time! They were so kind and I couldn’t be more grateful.
I’m really thankful because they trusted me enough to share MURUA to the world. I’ll study harder so I can translate more information about Japanese fashion into English.
We met up at the MURUA in Shinjuku LUMINE EST.
Another favorite MURUA store of mine is the one at Shibuya MARUI. One of the shop staff there can speak and understand English!
I swear we didn’t plan on wearing matching stripes/borders. I just wore it because it seemed like a very MURUA thing to wear. True enough, both Kotake-san and Ogihara-san wore stripes too!
They personally picked some items as presents for me! I can die now. This included one of their currently super popular items - the off-shoulder striped top that she’s wearing. You can also see it on the mannequin in the picture of me and Kotake-san. It’s so popular that it already sold out in other MURUA stores.
After a short introduction, Ogihara-san toured me around the store and showed me some of their key S/S items. Of course, I took pictures so I can share them with all of you.
Studded pointy heels in MURUA colors.
Graphic pullovers, chain necklaces in pastel colors, and dangling earrings (the girl on the sweater has them too).
Stylish everyday shoes with gold accents to match your gold jewelry.
Off-shoulder statement sweaters, linen bomber jackets, sleeveless knits, denim miniskirts in white and dark gray washes.
I wanted the black and white pointy heels so bad but they ran out of stocks in my size!
MURUA wedges are still a huge thing.
Round sunglasses and leather caps.
Monk straps and low heels.
Dark blue version of the denim jacket that I’m wearing. It comes in 3 washes!
Whole outfit from MURUA minus the bag and shoes. Would’ve worn my MURUA wedges if only I didn’t have a lot of walking to do that day!
Florals for spring, but not in the usual powder pink that we see everywhere.
Blue/purple and yellow seem to be the top colors for MURUA S/S14.
MURUA’s signature black and white with a pop of color. I got this bag for myself because I realized that I don’t have a lot of yellow bags! And to think that I really love yellow.
It’s all about edgy and unique accessories with MURUA.
Lace, gray denim, and a pale green cardigan. Classy color combination.
Oversized pastel cardigans, embellished tops, stripes (lots of them), and nostalgic ’90s-vibe jumpers.
Cardigan-top-skirt sets and fun patterns.
Berets! I kind of regret not buying any during my trip because they were so popular, but the mere thought of the hot weather in Manila strongly discouraged me from doing so.
MURUA scents! I have the vanilla one (gray) and it smells so good!
Hope you had fun with that little tour of MURUA’s current collection. Don’t you want to just buy everything?
Thanks MURUA for this opportunity! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall), China, Taiwan (FAVVI Party), and Hawaii. You can check the specific list here.