touchMe Collection is an invitation-only fashion show organized by Japanese apparel company, MARKSTYLER. Their brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world.
Third season’s the charm! This time, I was invited to Tokyo by MURUA to cover their upcoming fall/winter collection. I covered this year’s dazzlin show too, which you can read about here.
Red lips twins! Much thanks to MURUA’s PR girl Asami Kotake-san! This trip wouldn’t have been possible without her.
She was wearing all MURUA A/W 2014! I need to have this collared velvet shift dress in my life. It’s always fun to see what the brand people are wearing during touchME shows. More often than not, they’re already wearing the next season’s collection, but of course, styled with a personal flair. Such a tease for die-hard fans of the brand.
Front row with these girls! I brought Ashley to watch with me because I had an extra ticket, plus I’ve always known how big of a MURUA fan she was. I couldn’t think of anyone better to enjoy the show with!
MURUA’s theme for this year’s A/W collection is “LADY TAP 1958”, and the show started with someone actually tapdancing! It was a very dramatic introduction to a collection that did not disappoint or fall too far from the brand’s vision. It was still typical MURUA - edgy, chic, feminine, and sophisticated.
Their shoes have always played a central part in creating that whole “MURUA look”, so they went all out with highlighting their trademark shoes with sheer socks that looked like thick ankle straps.
There was also a short segment in the show where they closed all the lights in the venue, and let a single spotlight follow all the models’ shoes. Sadly, I couldn’t catch that on camera, but that was *the* highlight of the show for me. Also, as you guessed, they played tap dance shoes sounds while the models were walking down the runway.
Short, flippy hair and lots of focus on the eyes for MURUA A/W 2014 hair and make. The balance was nothing short of perfect - the details and the colors of the clothes were rich and bold enough to make a statement. I particularly loved their use of forest green and navy, and I think I have MURUA to blame for my newfound love for black alternatives.
MURUA producer Momoko Ogihara-san! Let me take this opportunity to formally congratulate the creative team behind MURUA for the beautiful show. I really felt like they took it to the next level with this one. They’re definitely one global brand to watch out for!
I can’t wait for these items to be sold in stores already! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall, IT, etc), China, Taiwan (FAVVI Party), and Hawaii. You can see the specific list here.
Got the go signal to blog about the shoot I did in Japan last March! Seems so long ago, eh? But better late than never, because I’m sure that what I’m about to announce will make you feel like the wait was worthwhile—
Soon, thanks to JRunway, we can buy our favorite Japanese brands online at SHOP JRUNWAY!
If you’re not familiar with JRunway, it’s a giant store in Plaza Singapura that has curated over 20+ Japanese fashion, beauty, and accessories brands. These brands include ALGONQUINS, atmos, atmos girls, Ciaopanic, coen, EMODA, EMSEXCITE, Fi.n.t, JAPAN BLUE, LHP, MOMOTARO JEANS, mystic, muse muse, OMNIGOD, PEAK&PINE, PUTUMAYO, Ray Cassin, RETRO GIRL, ROYAL PARTY, Ryugi Assaku, SPIRAL GIRL, VANQUISH, WEGO, ABISTE, BRIGITTE, Dolly Wink, Gizmobies, KATE, Osewaya and Play Girl/Decorative, etc.
It’s the first store of its kind in Southeast Asia, and while I have yet to personally visit the store, the fact that they will be selling their products online will make shopping for Japanese fashion so much more convenient.
This has always been every Japanese fashion lover’s dream (at least for me), and even I can’t believe that it’s finally materializing. An English online store that sells the latest Japanese brands and trends? I can already see it being one of my most visited bookmarks!
So what do I have to do with this? Well, last March, I was fortunately invited to model for JRunway’s summer collection! This was the reason why I flew in a little bit earlier than the other CoolJapan ambassadors.
The JRunway team said it would take a whole day, but I was so giddy that I was already awake at 4AM the day of the shoot, 2 hours earlier than the supposed calltime at 6AM. I needed to pinch myself a million times to prove that this wasn’t a dream, and that I was really in Japan for a photoshoot.
I usually look like a totally different person when someone else does my make-up for shoots and events here in Manila, so I often prefer doing my own. Yuko-san was so on point with the make-up for this shoot though! You know how they do those make-up tutorials in Japanese magazines? That’s pretty much how she did it. Which is also how I happen to do my own everyday make-up! YAY!
P.S. She has also done make-up for Arashi at one point omgsorryimnotsorry for thinking that maybe she used the same brushes for my face and Matsujun’s face lol /creeper
Anyhow, we went around Shibuya in a small van for the first leg of our catalog shoot. Thanks to Kumiko-san for these photos!
It was so early in the morning, no one was walking in the streets yet!
Wore GALSTAR for my second outfit! Love the girly nautical look which is balanced out with huge ’90s platform shoes.
Freezing in the middle of spring!
Here’s Chinami-san, the creative director, briefing me about the concept for the shoot. She is so pretty, she could be the model of JRunway herself!
muse muse! One of my favorite brands in Shibuya 109.
SPIRAL GIRL! This is something that I’d pick out for myself and wear. Gray and yellow is such a refreshing color combination, and it coincidentally matched with this street that we found in Shibuya.
Break time with the photographer Keita-san and the stylist Samu-san. They made the whole atmosphere of the shoot so light and fun! I still have a ton of thanks reserved for them until now.
This really made me miss organizing my own fashion/concept shoots.
Japanese street style with 3rd by VANQUISH.
X-girl and high bun kind of morning.
The girliest EMODA coordinate to ever exist.
Also, every little corner in Tokyo is so photogenic, yes?
After shooting outdoors, it was studio time!
They had me wear this floral GAL STAR dress which they paired with summery flower crowns pinned across my forehead.
This layout turned out to be the cover for the trend catalog / online magazine for JRunway’s summer collection. You can check it out here!
Red color accent, and the ever-so-popular high-waist pants trend. Literally all the shops in Shibuya 109 were selling high-waist pants the last time I was there. You can buy this awesome-fitting pair at the new JRunway online store when it opens!
Goofing around with the team responsible for this shoot. Working with them was a wonderful experience. How I wish I were part of their team too!
3rd by VANQUISH again. Tsubasa Masuwaka feels! It must be the pigtails!
My favorite outfit from the whole shoot! Pastel pin-up! I’m so glad they chose this for the main photo because I really felt strongly about this one.
Top from ROYAL PARTY, pants from EMODA, shoes from Esperanza, bag and earrings from GAL STAR.
In retrospect, I looked super tan with this hair color. Very fitting for a summer catalog shoot!
This outfit was from muse muse as well. I rarely wear loose-fitting pants, but these ones were glorious and didn’t make me feel frumpy at all. Japan, tell me your secret.
Sporty X-girl look for an extra layout! Sadly, this didn’t end up in the catalog, but posting here anyway.
Stripe trim socks were all the rage in Japan last May, and they paired it with everything, from worn-out sneakers to chic, pointy heeled pumps!
Aaand… that’s a wrap! They asked me what I wanted to eat, and I immediately thought of pizza, simply because that’s what we usually eat for shoots here in Manila.
Apparently, they rarely eat pizza for shoots (I guess it’s considered unhealthy, lol) so they were so happy when the food arrived, lol. Too happy that we had to take a commemorative photo! Fun times!
Like all the pretty clothes in this shoot? They’ll be available in JRunway very soon! In the meantime, you can sign-up as a member and receive a $5 e-coupon. For my readers, you can also get an additional $5 off when you use this code BLOG-O4BF
So far, I still don’t have information on the shipping rates yet, but they shouldn’t be too expensive since JRunway always has their customers in mind. I just know that Singapore will definitely have free shipping! Lucky!
While waiting for Shop JRunway to open, you can visit their Trends page to read about what’s hot in Japan right now, special features, fashion snaps, news, recommended items, as well visit the websites of the fashion bloggers that they love!
Here’s a video to get you pumped up—
I’ve been constantly promoting EMODA through my blog and outfit posts, but I can’t believe that I haven’t done a proper store post yet!
During my quick trip to Tokyo last May, EMODA gave me permission to take pictures of their Shibuya 109 store! This is a huge deal because Japanese clothing brands (and famous shopping malls like 109) almost never allow anyone to take pictures of their stores. So I must thank EMODA a million times for trusting me enough to share these pictures to the public.
Anyhow, the EMODA store in Shibuya 109 is somewhat like their Tokyo flagship store. They recently moved to a different floor because their old location was too small for EMODA’s popularity. More customers can fit in their new location now! Yay!
Store window display features EMODA’s current S/S 2014 collection “PIN UP LADY”. The pink background is so fresh! EMODA really went all out with pastels this season.
Summer items in EMODA’s PIN UP LADY concept colors.
EMODA x Marilyn Monroe limited collection! I don’t know of these are still available until now, but I do know that they released new EMODA x Playboy Bunny items a few days ago, and EMODA x Champion last March.
I got the cherry print knit crop top in white, and I love it so much because the material is perfect for Manila weather! It’s thin enough to wear with my favorite rainy season jackets.
Mermaid game is still going strong in Japan this season, and I must say that EMODA’s take on it is so sophisticated and wearable!
Can never get enough of EMODA accessories. I’m so surprised they released giant heart-shaped earrings! EMODA’s way of doing cute is still classy.
I haven’t had the chance to smell the EMODA perfume yet, but I trust Ena’s taste! I’m sure this smells amazing!
Pastels for spring/summer. I got the cardigan in blue and the semi-transparent bag in white.
Pink, blue and yellow to match with EMODA’s key neutrals. EMODA made me love the combination of pastels and B&W. Never thought they could work so well until now.
Pin up lady jackets! Crissey and I have the black and white gingham one! Here you can see how it looks like when it’s reversed. The blue and pink versions are also reversible so it’s like buying two jackets in one!
Lots of Japanese girls wear socks with their heels, so cute socks are a must! Love these Pin Up Lady socks (I was able to wear them for a shoot!) because they’re partly sheer! You can’t really find a similar design anywhere else.
Jeans area! They’re selling all high-waisted jeans now because it’s such a huge trend in Japan. They also have it in different prints and patterns.
EMODA eyewear in creamy, milky colors. The pink ones - I covet!
You can’t skip nautical looks if you’re talking about summer fashion.
EMODA’s pretty shop staff are always wearing the current collection so it’s easier to visualize how the items look like even if there are no mannequins. In a way, Japanese shop staff serve as live mannequins! I’ve seen customers request for the shop staff’s whole outfits numerous times.
They also have the whole brand’s look down pat, from the hair down to the make-up. EMODA COSMETICS just released a new orange lipstick look last May, and the shop staff at 109 were already wearing it!
’90s feel! I never thought I’d wear chokers until EMODA made them look this good.
Mirrors all over the store! The shop staff behind me is also wearing the outfit in the photo before this one.
White shoes seem to be a no-brainer in Japan right now. All the girls seem to be wearing them! I’ve always been partial to black footwear, but EMODA’s influence is too strong! I want more white shoes!
Lovey Dovey~ lovey dovey dovey!
EMODA’s got casual statement tees too. I swear they have everything for every girl and every style!
“adidas presents SHIBUYA GIRL’S ELEVEN CUP@109″ was a way for Shibuya 109 to support the 2014 FIFA World Cup in Brazil. Over 70 Shibuya 109 shop staff were asked to style Japan’s national football team’s jerseys in their own way, and it was all super adorable because their photos were all over the entrance of the mall. Passersby were free to vote for their favorite outfit.
11 major brands from Shibuya 109 also released their own collaboration t-shirts, and of course, EMODA was one of them!
EMODA lifestyle items - iPhone cases, wallets, make-up pouches, etc.
Riding on the ’90s fashion trend! EMODA just released these sky high platform shoes the day of my visit, and every girl in the store already wanted a pair.
Chic low heel pointy loafers for everyday use.
THESE SHOES. I regret not getting a pair! Fortunately, EMODA has a global webstore so I can just order online! No need to fly all the way to Japan to get these products. So convenient, right? I’ve already lost count of how many times I’ve ordered from EMODA’s global webstore! It’s my guilty pleasure, huhu~
This Friday the 13th, if you spend over 12,000 JPY (excluding sales tax and postage fee) from EMODA Global Online Store, you can get “WHITE CAMELLIA TOWEL SET” as a novelty gift! They’ll be offering this campaign until stocks last.
Follow EMODA Global’s Facebook here for news and updates! EMODA also released a new iOS app called CAMEREON where you can edit photos, and view EMODA’s current catalog, among other things. Download away!
Hope you enjoyed that little tour of EMODA’s store in Shibuya 109! Hopefully this won’t be the last one!
Went all ladylike for MURUA touchMe Collection A/W 2014 last May! I packed mostly S/S clothes so I had to rush to the nearest MURUA store (fortunately, my hotel was just a 5 minute walk from Shibuya MARUI) to buy some new clothes that won’t look too bright and cutesy for an A/W show.
I was just in Tokyo last March but MURUA updated their stocks so quickly! In that short span of time, they released so many new items. It was hard to resist buying all the new arrivals!
In the end, I settled for this simple but girly outfit. MURUA’s concept, after all, is feminine mode. I fell in love with this peplum top so I also got it in white and navy. I would’ve gotten the white version of this pencil skirt too if only it weren’t sold out!
Pointy toe shoes at a fashion show? Typical.
This blue + stripes design, however, is definitely something that can’t be easily in found in most shoe stores! MURUA has been on-point with their shoe collection recently that they even created a separate Instagram for it. Check it out!
I really feel like it’s MURUA’s shoes that complete the whole MURUA look!
This 2-way bag is actually a novelty item! I spent a certain amount at a MURUA store, so I got this bag for free! It can be worn like this, or like a backpack.
I’ll be sharing the photos from MURUA touchMe A/W 2014 after I get back from the US (which is very soon). Can’t wait!
touchMe Collection is an invtation-only fashion show organized by Japanese apparel company, MARKSTYLER. MARKSTYLER brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world!
This season’s dazzlin show was called “B.C.B.G. American French”. Jennifer Eymere, editor-in-chief of French fashion magazine JaLOUSe, helped the dazzlin creative team style the show.
Here’s a sneak peek of what’s to come in stores next season!
I can’t wait for these clothes to be available in stores! Everything was so classic and pretty, and right up my style alley. I’m already excited to see how Japanese girls would incorporate these items into their own wardrobe!
Attending touchMe Collection in Tokyo is is slowly becoming a yearly thing and I never want the invitations to end. I have to give special thanks to my talented friend Shogo (coincidentally wearing the same Marc by Marc Jacobs pinwheel flowers I just wore a couple of posts back) for bringing me with him to this show. You can visit his Tumblr and Instagram to see all his beautiful illustrations! <3