touchMe Collection is an invitation-only fashion show organized by Japanese apparel company, MARKSTYLER. Their brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world.
Third season’s the charm! This time, I was invited to Tokyo by MURUA to cover their upcoming fall/winter collection. I covered this year’s dazzlin show too, which you can read about here.
Red lips twins! Much thanks to MURUA’s PR girl Asami Kotake-san! This trip wouldn’t have been possible without her.
She was wearing all MURUA A/W 2014! I need to have this collared velvet shift dress in my life. It’s always fun to see what the brand people are wearing during touchME shows. More often than not, they’re already wearing the next season’s collection, but of course, styled with a personal flair. Such a tease for die-hard fans of the brand.
Front row with these girls! I brought Ashley to watch with me because I had an extra ticket, plus I’ve always known how big of a MURUA fan she was. I couldn’t think of anyone better to enjoy the show with!
MURUA’s theme for this year’s A/W collection is “LADY TAP 1958”, and the show started with someone actually tapdancing! It was a very dramatic introduction to a collection that did not disappoint or fall too far from the brand’s vision. It was still typical MURUA - edgy, chic, feminine, and sophisticated.
Their shoes have always played a central part in creating that whole “MURUA look”, so they went all out with highlighting their trademark shoes with sheer socks that looked like thick ankle straps.
There was also a short segment in the show where they closed all the lights in the venue, and let a single spotlight follow all the models’ shoes. Sadly, I couldn’t catch that on camera, but that was *the* highlight of the show for me. Also, as you guessed, they played tap dance shoes sounds while the models were walking down the runway.
Short, flippy hair and lots of focus on the eyes for MURUA A/W 2014 hair and make. The balance was nothing short of perfect - the details and the colors of the clothes were rich and bold enough to make a statement. I particularly loved their use of forest green and navy, and I think I have MURUA to blame for my newfound love for black alternatives.
MURUA producer Momoko Ogihara-san! Let me take this opportunity to formally congratulate the creative team behind MURUA for the beautiful show. I really felt like they took it to the next level with this one. They’re definitely one global brand to watch out for!
I can’t wait for these items to be sold in stores already! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall, IT, etc), China, Taiwan (FAVVI Party), and Hawaii. You can see the specific list here.
Went all ladylike for MURUA touchMe Collection A/W 2014 last May! I packed mostly S/S clothes so I had to rush to the nearest MURUA store (fortunately, my hotel was just a 5 minute walk from Shibuya MARUI) to buy some new clothes that won’t look too bright and cutesy for an A/W show.
I was just in Tokyo last March but MURUA updated their stocks so quickly! In that short span of time, they released so many new items. It was hard to resist buying all the new arrivals!
In the end, I settled for this simple but girly outfit. MURUA’s concept, after all, is feminine mode. I fell in love with this peplum top so I also got it in white and navy. I would’ve gotten the white version of this pencil skirt too if only it weren’t sold out!
Pointy toe shoes at a fashion show? Typical.
This blue + stripes design, however, is definitely something that can’t be easily in found in most shoe stores! MURUA has been on-point with their shoe collection recently that they even created a separate Instagram for it. Check it out!
I really feel like it’s MURUA’s shoes that complete the whole MURUA look!
This 2-way bag is actually a novelty item! I spent a certain amount at a MURUA store, so I got this bag for free! It can be worn like this, or like a backpack.
I’ll be sharing the photos from MURUA touchMe A/W 2014 after I get back from the US (which is very soon). Can’t wait!
Finally got my hands on these iconic MURUA shoes from their 2013 A/W collection, thanks to the ever fabulous MURUA PR girl Asami Kotake who sent over a box of MURUA goodies straight from Japan. Merry Christmas to me! Cue fireworks! I am absolutely in love! 2013, you still continue to surprise me. <3
MURUA producer and Japanese fashion icon/trendsetter Momoko Ogihara wore these shoes to the touchMe show last May, and included them in some of her Instagram posts. I also spotted a number of Shibuya girls sporting them when I went to Tokyo last October, but failed to get a pair for myself because they were already sold out due to popular demand! I could totally see why, when I got to fit my own pair. The height seems ridiculously high, but they are surprisingly very comfortable to walk in and they make legs look super long and thin. Now, who wouldn’t want that?
I’m half-dreading, half-looking forward to my Taiwan trip this January, because I know MURUA has a store there… and I never go out of a MURUA store without buying anything! MURUA, stop being so charming!
I clearly had an EMODA hangover when I wore this a few days after I got back from Tokyo. I know I kind of retired this kind of MODE style for a while, but my trip to Japan made it all come back to me. Japan, just take all my money.
Now that I’ve been in the US for more than a week now, I’ve come to realize that I’m such a good girl here when it comes to shopping. 9 days and I’ve not bought a single item of clothing. My MOFW project has been on hiatus ever since I started working on my book, and the timing could not any better. It seems like my “ultimate vacation” mode includes taking a break from clothes shopping as well. The only thing I bought in New York was a new lens for my camera. Talk about my geeky priorities.
In other news, I’m on my way to Boston in a few hours to visit my aunt who’s been living there since the ’80s. She comes home to Manila every few years but it’s my turn to pay her a visit. I’m so excited because I can get to chill for a change (Chicago and New York were a bit stressful with all the touristy stuff we did), but also so scared because it was freezing in New York today and Boston’s weather is going to be so much colder!
A little EMODA-inspired outfit that I wore last week, on a busy errands day. No time to fix my hair properly so I just left it straight and unstyled. I’ve always wanted to get my hands on the actual EMODA top ever since I saw it being worn and styled in different ways by Kinoshita Yukina and Matsumoto Ena in the pages of ViVi magazine, but I just got back from Fukuoka when this was released. Don’t you just love the semi-transparent sleeves? Coincidentally, just as I was about to give up trying to find one, this online store sent me a similar top as a gift for taking photos of their catalog. Talk about destiny! In true Ena fashion, I even paired it with a simple top with a cute cat print and my favorite leatherette shorts. The brand just opened their online store last week, so that’s good news to all you MODE lovers!
Chunky heels are the way if you still want that added height even if you’re always on the go. Think of them as alternatives to comfortable wedges. Thanks Comfit for these adorable shoes! My style is still super predictable - I can never get over injecting hints of yellow whenever I’m wearing black and white. I blame this on my blonde hair that matches yellow so perfectly.