Posts Tagged "murua"

MURUA TouchMe Collection A/W 2014

Posted on Friday, 18 July 2014

touchMe Collection is an invitation-only fashion show organized by Japanese apparel company, MARKSTYLER. Their brands include dazzlin, EMODA, MURUA, MERCURYDUO, to name a few. I’m a huge fan of these brands so it’s always an honor to be invited to their fashion shows, let alone be allowed to take pictures and share the beauty of Japanese fashion to the world.

Third season’s the charm! This time, I was invited to Tokyo by MURUA to cover their upcoming fall/winter collection. I covered this year’s dazzlin show too, which you can read about here

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Red lips twins! Much thanks to MURUA’s PR girl Asami Kotake-san! This trip wouldn’t have been possible without her.

She was wearing all MURUA A/W 2014! I need to have this collared velvet shift dress in my life. It’s always fun to see what the brand people are wearing during touchME shows. More often than not, they’re already wearing the next season’s collection, but of course, styled with a personal flair. Such a tease for die-hard fans of the brand.

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Front row with these girls! I brought Ashley to watch with me because I had an extra ticket, plus I’ve always known how big of a MURUA fan she was. I couldn’t think of anyone better to enjoy the show with!

MURUA’s theme for this year’s A/W collection is “LADY TAP 1958”, and the show started with someone actually tapdancing! It was a very dramatic introduction to a collection that did not disappoint or fall too far from the brand’s vision. It was still typical MURUA - edgy, chic, feminine, and sophisticated.

Their shoes have always played a central part in creating that whole “MURUA look”, so they went all out with highlighting their trademark shoes with sheer socks that looked like thick ankle straps. 

There was also a short segment in the show where they closed all the lights in the venue, and let a single spotlight follow all the models’ shoes. Sadly, I couldn’t catch that on camera, but that was *the* highlight of the show for me. Also, as you guessed, they played tap dance shoes sounds while the models were walking down the runway. 

Short, flippy hair and lots of focus on the eyes for MURUA A/W 2014 hair and make. The balance was nothing short of perfect - the details and the colors of the clothes were rich and bold enough to make a statement. I particularly loved their use of forest green and navy, and I think I have MURUA to blame for my newfound love for black alternatives.

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MURUA producer Momoko Ogihara-san! Let me take this opportunity to formally congratulate the creative team behind MURUA for the beautiful show. I really felt like they took it to the next level with this one. They’re definitely one global brand to watch out for!

I can’t wait for these items to be sold in stores already! MURUA stores can be found all over Japan, but they also have stores in Hong Kong (The One mall, IT, etc), China, Taiwan (FAVVI Party), and Hawaii. You can see the specific list here.

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(Motel Rocks Morris Flower dress, Daniel Wellington Classic Sheffield Lady watch, MURUA boots, EMODA choker) Hype this look on Lookbook here.

So much ’90s inspiration in this look! I remember catching Léon: The Professional on TV some time ago, and instantly falling in love with young!Natalie Portman as Mathilda. That was probably the first (and only) time I thought of the choker necklace as an accessory that can instantly give even the most ordinary outfit a million cool points.

Nowadays, I wear it as a sort of security blanket because I’m simply too used to wearing high necklines and collared tops. Exposing too much chest and neck skin makes me feel naked sometimes, lol. #conservativegirlproblems 

Ripped

Posted on Wednesday, 11 June 2014

(Runway bandits top and pants, EMODA choker and earrings, MURUA heels, 3.1 Phillip Lim mini Pashli) Hype this look on Lookbook here.

(Runway Bandits top and pants, EMODA choker and earrings, Coach heels, 3.1 Phillip Lim medium Pashli) Hype this look on Lookbook here.

Sorry I’m not sorry that even my taste in distressed jeans is minimalist. I’m still rather on the fence about ripped boyfriend jeans (I can’t with those that look like they have a million messy rips on them, or those that have giant, gaping holes in weird places!), but here’s one pair that I’m crazy about. They look just like my favorite black pair of skinnies, except with these perfectly-placed slashes near the knees! Not too sloppy but still with that little kick of edginess for a cool, casual look.

Thanks Runway Bandits!

Sponsored post.

MURUA: Feminine Mode

Posted on Monday, 9 June 2014

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(MURUA top, skirt, bag, heels and earrings) Hype this look on Lookbook here. Thanks to Ashley for the pictures!

Went all ladylike for MURUA touchMe Collection A/W 2014 last May! I packed mostly S/S clothes so I had to rush to the nearest MURUA store (fortunately, my hotel was just a 5 minute walk from Shibuya MARUI) to buy some new clothes that won’t look too bright and cutesy for an A/W show.

I was just in Tokyo last March but MURUA updated their stocks so quickly! In that short span of time, they released so many new items. It was hard to resist buying all the new arrivals! 

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In the end, I settled for this simple but girly outfit. MURUA’s concept, after all, is feminine mode. I fell in love with this peplum top so I also got it in white and navy. I would’ve gotten the white version of this pencil skirt too if only it weren’t sold out!

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Pointy toe shoes at a fashion show? Typical.

This blue + stripes design, however, is definitely something that can’t be easily in found in most shoe stores! MURUA has been on-point with their shoe collection recently that they even created a separate Instagram for it. Check it out

I really feel like it’s MURUA’s shoes that complete the whole MURUA look!

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This 2-way bag is actually a novelty item! I spent a certain amount at a MURUA store, so I got this bag for free! It can be worn like this, or like a backpack.

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I’ll be sharing the photos from MURUA touchMe A/W 2014 after I get back from the US (which is very soon). Can’t wait!

Cheery Pink and Yellow

Posted on Sunday, 1 June 2014

(Romwe top and shorts, MURUA bag and boots) Hype this look on Lookbook here.

Greetings from sunny Orlando, Florida! Been passing out on my bed every night since I got here, and it’s all because of Disney World. It’s my first time to experience something other than the usual Disneyland (I’ve been to the ones in Hong Kong, Japan and LA), and boy, is this place extra huge or what? Now I can totally understand why some people stay here for weeks!  

Anyhow, here’s another one of my cutesy spins to the ever-so-popular sporty trend. You can’t get any more cheery than pink and yellow!